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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: NXA3BC5
By sdhyde01
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Business Plan Rubric
  Missing Segment

0 pts

Poor /Lacking Info

3 pts

Sufficient

7 pts

Proficient

11 pts

Advanced

15 pts

Total

(N/A)

Introductory Elements

Table of Contents<BR>
Executive Summary
Missing Segment

Segment not included
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total
Business Description

Brief description of the Business (or Idea)
Missing Segment

Segment not included
Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Total
Mission Statement

Missing Segment

Segment not included
Poor /Lacking Info

Mission statement is not included.
Sufficient

Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient

Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Advanced

Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Total
Industry Analysis

Missing Segment

Segment not included
Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Total
Marketing

Who are your customers, where are they,what do they want?<BR>
What is your marketing mix (4 p's).
Missing Segment

Segment not included
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive.
Missing Segment

Segment not included
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Total
Organizational Chart

Clearly define organizational flow - minimum of 6 employees
Missing Segment

Segment not included
Poor /Lacking Info

No organizational chart was included or is incorrect, or only 1 employee
Sufficient

Organizational Chart included mostly incorrect or incorrect amount of employees.
Proficient

Organizational Chart included mostly correct with correct amount of employees.
Advanced

Organizational Chart included, represents correct organizational flow and minimum of 6 employees represented on chart.
Total
Interior & Design

Visual representation of physical location
Each item must have a purpose, description of why that was chosen, and a lable
Missing Segment

Segment not included
Poor /Lacking Info

No images and/or incomplete descriptions, lables missing
Sufficient

Some (less than 5) images included with incomplete or missing descriptions or missing lables.
Proficient

Minimum of 10 images included with mostly complete descriptions, all products correctly labled.
Advanced

Minimum of 10 images included with complete descriptions, all products correctly labled.
Total
Writing Skills

Missing Segment
Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Total
Creativity and Neatness

Missing Segment

Reference to illegal substances
Poor /Lacking Info

Incorrect format, and/or disorganized, and/or clear lack of effort
Sufficient

5-10 formatting issues
Proficient

Less than 5 formatting issues
Advanced

Plan is well thought through, project in correct order, organized, original concept with great deal of effort and/or creativity.
Total




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