iRubric: Newspaper ADVERTISEMENT rubric

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Newspaper ADVERTISEMENT

Students will create a newspaper advertisement for their business using persuasive details and emotional appeals, and effective advertising techniques; complete with logo and word choice.

Rubric Code: NX23749

By MrHare

Ready to use

Public Rubric

Subject: English

Type: Assessment

Grade Levels: 9-12

Magazine Advertisement
	Not Yet Meeting Expectations 1 pts	Below Expectations 3 pts	Meets Expectations 4 pts	Exceeds Expectations 5 pts
WORD CHOICE	Not Yet Meeting Expectations Information about the business is vague and lacks punch. The ad bores the reader.	Below Expectations Information does not directly relate to business; is not completely unique, and could be much more persuasively strong. The ad is good but not great.	Meets Expectations Information about the business catches the reader's attention to persuade them to purchase the product.The ad is interesting.	Exceeds Expectations Slogan relates directly to business; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting.
GRAPHIC FEATURE/ Images	Not Yet Meeting Expectations Little variety; not unique; may be messy	Below Expectations Graphic is not totally effective; may look as if it was done hurriedly	Meets Expectations Effective use of a graphic feature (catches attention, but not right away)	Exceeds Expectations Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique	Not Yet Meeting Expectations Business name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present	Below Expectations Business name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting	Meets Expectations Business name is clear and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present.	Exceeds Expectations Business name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing
OVERALL DESIGN	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Colour? What Color?	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective. Color is not used to add to the ad.	Meets Expectations Layout balanced with an adequate amount of business description complete; illustrations clear. Color is used well.	Exceeds Expectations Layout simple and balanced excellent description of business in few words; illustrations highly effective. Color is used very effectively.

Keywords:

magazine advertisement, adjectives

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