iRubric: Product Innovation rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Product Innovation

Your task is to create a creative and innovative PRODUCT that will SOLVE a problem and/or present a solution to consumers in our society.

Rubric Code: N2525B5

By gabgabsjr

Ready to use

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12

Innovation Proposal
	Needs Improvement 3 pts	Developing 5 pts	Proficient 8 pts	Excellent 10 pts
Idea Generation	Needs Improvement The proposal shows minimal creativity in idea generation. • The product concept is generic, derivative, or predictable, showing little to no innovation. • No explanation of creative process or how the idea evolved. • The idea does not demonstrate added value or does not address a problem in a new or meaningful way.	Developing The idea is somewhat creative, but lacks depth or strong innovation. • The product concept is based on common or familiar ideas, with only minor modifications. • Limited explanation of how the idea was generated; creativity is present but not strongly demonstrated. • The innovation may be feasible but does not stand out significantly from existing offerings.	Proficient The idea shows good creativity with a meaningful level of innovation. • The product provides a distinct improvement over current alternatives or combines existing ideas in a fresh way. • Some creative thinking techniques or rationale are evident. • The idea is feasible and demonstrates a clear attempt to add value or solve a problem creatively.	Excellent The proposal demonstrates exceptional creativity and originality in idea generation. • The product concept is highly innovative, clearly offering a novel solution or a significantly improved approach compared to existing products. • Shows strong evidence of divergent thinking, brainstorming, or use of creative techniques. • The idea is imaginative yet practical, showing a strong connection between creativity and real-world value.
Target Market	Needs Improvement The proposal barely defines the target market or provides incorrect/insufficient information. • Demographics and psychographics are unclear, overly broad, or missing. • Customer needs are not identified or mismatched with the product. • No reasonable estimate of market size is provided, or estimation is purely speculative.	Developing The target market is partially described, but important details are missing or vague. • Demographic information is limited; psychographic insights are minimal or generalized. • Customer needs are identified but not explained well. • Market size estimation is rough, unsupported, or lacks clear methodology.	Proficient The target market is well-defined with generally clear information. • Includes relevant demographic and psychographic details, though some areas may lack depth. • Identifies customer needs with reasonable clarity. • Provides an estimated market size with basic justification, though additional data or explanation would strengthen it.	Excellent The proposal provides a clear, comprehensive, and well-researched description of the target market. • Specifies detailed demographics (age, income level, location, education, occupation) and psychographics(interests, behaviors, motivations). • Clearly identifies the key customer needs the innovation addresses. • Presents a credible and well-supported estimate of the total addressable market using logical assumptions, data sources, or relevant statistics.
Value Proposition	Needs Improvement The proposal provides little to no clear value proposition. • Benefits are unclear, overly broad, or not related to actual customer needs. • Does not show what makes the product different or better than existing solutions. • The value statement is weak, confusing, or missing entirely.	Developing The value proposition is partially explained and only somewhat compelling. • Benefits and differentiators are general or vague. • Limited connection between the product’s value and the target customer’s specific needs. • May resemble common or generic statements rather than a strong, unique position in the market.	Proficient The value proposition is well-defined and relevant to customers. • Communicates key benefits and differentiators, though some points may lack depth or clarity. • Shows a reasonable understanding of customer needs and how the product meets them. • The product’s advantages are described, but they may not be fully distinguished from competitor offerings.	Excellent The proposal presents a clear, compelling, and customer-centered value proposition. • Clearly states the product's unique value and its advantages over competitors. • Emphasizes benefits aligned with customer needs. • Highlights the product's clear advantages in speed, ease, affordability, or quality. • The value proposition is memorable, persuasive, and aligned with the target market.
Formatting	Needs Improvement The proposal does not follow the formatting guide or lacks structure. • Several required sections are missing or out of order. • Formatting is inconsistent or incorrect throughout (font issues, missing headings, poor layout). • Writing contains frequent errors, making the proposal difficult to read.	Developing The proposal partially follows the formatting guide but has noticeable inconsistencies. • Some required sections may be missing, incomplete, or disorganized. • Formatting rules (spacing, font, margins) are inconsistently applied. • Writing contains multiple errors or unclear sections, affecting readability.	Proficient The proposal follows most formatting rules and is generally well-organized. • Contains all major sections but may have minor inconsistencies in headings or layout. • Formatting elements are mostly correct, with occasional errors that do not hinder understanding. • Writing is clear with minimal grammatical or structural issues.	Excellent The proposal strictly follows all formatting guidelines and presents information in a highly organized, polished, and professional manner. • Includes all required sections in correct order with clear headings and subheadings. • Formatting elements (fonts, spacing, margins, citations, visuals) are consistently and correctly applied. • Writing is clear, concise, and error-free, enhancing overall readability.
Innovative Product
	Needs Improvement 3 pts	Developing 5 pts	Proficient 8 pts	Excellent 10 pts
Quality and Functionality	Needs Improvement The prototype is low-quality or minimally functional. • Most features do not work as intended. • Poor craftsmanship or unstable structure. • Requires significant redevelopment to function properly.	Developing The prototype shows partial functionality and mixed quality. • Some features work, but others are incomplete or unreliable. • Build quality shows noticeable flaws or weaknesses. • May require additional refinement to reach expected performance.	Proficient The prototype is mostly functional and of good quality. • Performs most intended functions with minor issues. • Build quality is adequate with only small flaws or inconsistencies. • Reliable enough for demonstration and testing.	Excellent The prototype is high-quality, well-built, and fully functional. • Performs all intended functions smoothly and reliably. • Shows strong attention to detail, craftsmanship, and durability. • Works consistently with no significant errors or issues.
Audience Likability	Needs Improvement The prototype is difficult to use or lacks audience appeal. • Users struggle to understand or interact with it. • Presentation or design is not engaging or appealing. • Audience shows low interest or strong reservations.	Developing The prototype has limited appeal or usability challenges. • Some aspects are confusing, inconvenient, or lacking appeal. • Requires user guidance or explanation to operate or appreciate. • Audience reactions are mixed, showing both interest and concerns.	Proficient The prototype is generally appealing and user-friendly. • Easy enough to understand and use with minimal learning. • Design or presentation is attractive, though not outstanding. • Audience response is mostly positive with minor suggestions.	Excellent The prototype is highly appealing and intuitive for users or consumers. • Easy to interact with; instructions are clear or unnecessary. • Strong visual or sensory appeal (design, texture, taste, interface, etc.). • Testers or audience members show strong positive reactions and interest.
Marketability	Needs Improvement The product shows low market potential. • Does not clearly address a market need or offer unique value. • Production would be impractical or too costly. • Audience interest is low, with minimal perceived usefulness or value.	Developing The product exhibits limited market viability. • Needs are partially addressed but benefits are not strongly compelling. • Scalability or production feasibility is unclear or costly. • Audience reactions suggest potential but also significant hesitation.	Proficient The product has good market promise. • Addresses a relevant need and offers some unique benefits. • Moderately feasible for production with manageable improvements. • Audience shows interest and sees practical value.	Excellent The product shows strong market potential and clear value. • Meets a real need or demand with a compelling advantage. • Readily scalable or producible at reasonable cost. • Has clear differentiators that make it competitive in the market. • Audience expresses willingness to buy, use, or support it.

Keywords:

Product Innovation

Subjects:

Types:

Discuss this rubric