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iRubric: Awesome Advertisements rubric

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Awesome Advertisements Awesome Advertisements We have explored the use of persuasive techniques and figurative language and how they are used in advertising to influence our purchases. Choose or design a product, determine an audience, write a persuasive commercial (script & storyboard), and film it using iMovie. Rubric Code: N246B3C By Secord Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

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	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Commercial -include your JINGLE -20-30 seconds -editing is evident -Actors are in 'character'	Level 1 Consumer would not know how to purchase product -jingle is not included	Level 2 Missing major information and consumer would have difficulty purchasing product -jingle needs work	Level 3 Is missing some information, but the consumer can still purchase product -jingle is added but not too effective. Needs more attention to how it has been incorporated	Level 4 Advertisement Includes: Product Name Price Product description How to obtain product Slogan Jingle adds to overall effect All actors work together
Storyboard -detailed -aligns with commercial -Include persuasive techniques -colour added	Level 1 Advertisement is of poor quality No effort demonstrated Many ideas/concepts missing	Level 2 Advertisement is not original Somewhat visually appealing Little effort demonstrated	Level 3 Advertisement contains some original ideas Visually appealing Effort demonstrated	Level 4 Advertisement is unique and creative Very visually appealing Extra effort demonstrated
Techniques & Audience -Persuasive Techniques -Costumes -Camera angles -voice/gestures	Level 1 Missing both techniques and target audience	Level 2 Missing either techniques or target audience	Level 3 Identified techniques and target audience but not persuasive	Level 4 Accurately Identified: Commercial techniques used to persuade consumer Target audience clear Thorough understanding
Script -Follows template -typed -no spelling error -no grammar errors	Level 1 Many mistakes remain after being proofed by others	Level 2 Some mistakes remain after being proofed by others	Level 3 Some mistakes but none that interfere with comprehension	Level 4 Very few mistakes nothing interferes with comprehension -followed template -typed -clear
Class Time	Level 1 Did not use time effectively -required tons of reminders to stay on task -wandered the class -came to class prepared	Level 2 Only worked some of the time -was not prepared -became off task easily -required reminders -wandered around class and played with materials in the class	Level 3 Worked well in class -was prepared sometimes -still required some reminders - played with materials in the class	Level 4 Worked extremely well with no reminder