iRubric: Awesome Advertisements rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Awesome Advertisements Awesome Advertisements We have explored the use of persuasive techniques and figurative language and how they are used in advertising to influence our purchases. Choose or design a product, determine an audience, write a persuasive commercial (script & storyboard), and film it using iMovie. Rubric Code: J6CA3B By ghuff1 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: 6-8

Enter rubric title
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Product Information	Level 1 Consumer would not know how to purchase product	Level 2 Missing major information and consumer would have difficulty purchasing product	Level 3 Is missing some information, but the consumer can still purchase product	Level 4 Advertisement Includes: Product Name Price Product description How to obtain product Slogan
Creative/Visual Layout	Level 1 Advertisement is of poor quality No effort demonstrated	Level 2 Advertisement is not original Somewhat visually appealing Little effort demonstrated	Level 3 Advertisement contains some original ideas Visually appealing Effort demonstrated	Level 4 Advertisement is unique and creative Very visually appealing Extra effort demonstrated
Techniques & Audience	Level 1 Missing both techniques and target audience	Level 2 Missing either techniques or target audience	Level 3 Identified techniques and target audience but not persuasive	Level 4 Accurately Identified: Commercial techniques used to persuade consumer Target audience
Mechanics	Level 1 Many mistakes remain after being proofed by others	Level 2 Some mistakes remain after being proofed by others	Level 3 Some mistakes but none that interfere with comprehension	Level 4 Very few mistakes nothing interferes with comprehension