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iRubric: Electronic Press Kit rubric

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Electronic Press Kit Electronic Press Kit Evaluation of the media kit for group project Rubric Code: N2387B7 By ldrodrig Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate

Media Kit Enter rubric description
	WOW! 4 pts	GOOD 3 pts	ADEQUATE 2 pts	MISSING 1 pts
Appearance of Kit 40 pts	WOW! Extremely professional appearance to the media kit	GOOD Adequate appearance	ADEQUATE Weak appearance	MISSING Unprofessional looking . . . looked like a school assignment
Content 40 pts	WOW! Included detailed, thorough, and accurate content regarding the business.	GOOD Adequate content	ADEQUATE Weak content	MISSING Lack of content
Target Audience 40 pts	WOW! Targeted, and detailed information appropriate for the target groups that source your kit.	GOOD Adequate information	ADEQUATE Weak information	MISSING Irrelevant information appropriate for the target groups that source your kit.
Kit Elements 40 pts	WOW! All of the kit's elements conform to relevant guidelines for the assignment. No AP or grammar/spelling errors. Logo Recent Press Releases Biographies of Staff and Leadership Photos Company History List of Industry Awards Other Noteworthy News Stories About Your Brand Answers to Frequently Asked Questions Contact Information for the PR Department	GOOD All of the kit's elements conform to relevant guidelines for the assignment. One AP or grammar/spelling error.	ADEQUATE All of the kit's elements conform to relevant guidelines for the assignment. Two AP or grammar/spelling errors.	MISSING Either the kit's elements do not conform to relevant guidelines for the assignment OR there are three or more AP or grammar/spelling errors.
Solution 40 pts	WOW! The kit provides a compelling, innovative solution to the client's problem of not having an EPK.	GOOD The kit provides an adequate solution to the client's problem.	ADEQUATE The kit provides an weak solution to the client's problem.	MISSING The kit does not provide an adequate solution to the client's problem.