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iRubric: Be Humane Ad rubric

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Be Humane Ad MAGAZINE ADVERTISEMENT Rubric Code: MXB74C8 By Adilrukshi Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 6-8

Magazine Advertisement
	Level 1 5 pts	Level 2 10 pts	Level 3 15 pts	Level 4 20 pts
Communication: Text	Level 1 Message being conveyed in text is not clear. There may be several grammatical and spelling errors that affect meaning.	Level 2 Communication is somewhat effective. The basic message is conveyed, although two or more grammatical and spelling errors that don't affect meaning may be present.	Level 3 Communication is effective. Information in the text about the relates clearly to the topic. May contain one error in grammar or spelling that doesn't affect meaning.	Level 4 Communication is effective and clear. Contains no messages in grammar or spelling.
Graphic features/ Images	Level 1 No images, or hard to connect images to what the ad is for.	Level 2 Graphic not well matched to ad content and audience. Interferes with other elements in the ad.	Level 3 Graphic seems well suited to the ad. Catches attention, but not right away. Doesn't interfere with other elements in the ad. Scale is good.	Level 4 Graphic is matched to message and audience. Graphic is eye-catching and seems well- proportioned to the purpose. Graphic doesn't interfere with other elements in the ad.
Text size/placement	Level 1 Text is difficult to read and seems to lack planning.	Level 2 Some aspects of the text interfere with other important aspects of the ad.	Level 3 Text is easy to read and doesn't interfere with other elements of the ad.	Level 4 Text clearly and effectively gives the message, doesn't interfere with ad.
Campaign Name	Level 1 The text “Animals have feelings too. Be humane.” is not included on the ad.	Level 2 N/A	Level 3 N/A	Level 4 The text “Animals have feelings too. Be humane.” is included on the ad.
Overall Appearance	Level 1 Inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color	Level 2 Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.	Level 3 Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Color is used well.	Level 4 Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.