iRubric: Promotional Video rubric

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Promotional Video Promotional Video Student(s) will produce a promo/ad of at least 1 minute in length on an approved event or idea for the Montezuma Schools or Community Rubric Code: MXA4C84 By hadiesaputra Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Promo/Ad
	Distinguished 5 pts	Proficient 4 pts	Apprentice 3 pts	Amature 1 pts
Intent/Key Audience	Distinguished Intent sheet very detailed, followed and revisions noted and key audience recognized	Proficient Intent sheets are weak in 1 or 2 areas and key audience not extremely clear	Apprentice A few areas showing intention, but more effort should have been put into the intent sheets and key audiences	Amature Hardly any effort in planning
Promotional value	Distinguished Idea or event thoroughly covered in an interesting and creative manner	Proficient Some key information was not included	Apprentice Weak, but adequate	Amature Minimal, if any, effort
Visual Impact	Distinguished Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics (if applicable)	Proficient 1 or 2 errors that could not be removed in editing; some visual impact	Apprentice Some parts are difficult to watch because basic camera skills are weak; visuals are not original	Amature Errors make viewing difficult; no visual impact
Editing	Distinguished Shots serve a purpose; transitions and special effects used when necessary	Proficient Lack of or over-use in several areas	Apprentice Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Amature minimal effort to improve quality through editing