iRubric: Evaluation of Commercial Website rubric

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Evaluation of Commercial Website

EVALUATION OF A TOPICAL/ORGANIZATIONAL WEBSITE

The purpose of this rubric is to evaluate a commercial website for student created sites.

Rubric Code: M6622B

By lriddle

Ready to use

Public Rubric

Subject: Vocational

Type: Assessment

Grade Levels: 9-12

Educational Website Evaluation
	Poor 25 pts	Fair 50 pts	Good 75 pts	Excellent 100 pts
Requirements (10 points)	Poor No product not listed or marketed via website. Fewer than 2 sub-pages. No labeled "Homepage" in W drive.	Fair Product listed, but unclear about what product is/does. Product poorly marketed (vague information, no sales pitch, etc. 3 or fewer sub-pages. Labeled "Homepage" in W drive, but some what difficult to find.	Good Product listed and marketed effectively. 4 sub-pages. Labeled "Homepage" in W drive with a few organizational errors in the file structure.	Excellent Product listed and marketed in a way that makes product unique. More than 4 sub-pages or multiple products marketed. Labeled "Homepage" in H drive. No structural or organizational errors in W Drive
Navagation system (10 points)	Poor Website has a poor or no navigation system. None of the links work properly. No sub-menus included.	Fair Website has a simple navigation system with no sub-menus. Few of the links work properly.	Good Website has a basic navigation system with one or two sub-menus. Website has tabs for various members of the target audience. Most of the links work properly.	Excellent Website has an advanced navigation system with sub-menus and sub-sub menus. Website is easy to navigate with the use of the tabs. All links work properly to the other pages and it has clear organization.
Format of Website (25 points)	Poor Website is poorly formatted and not sectioned off. Does not provide consumer with clear and concise details on where to go for tools or information. No flash player included. The color, balance, proximity, contrast, focus, unity and visual identity detract from the purpose and keep the audience from viewing site.	Fair Website is poorly formatted, but sectioned off by topic. Information is somewhat organized in a readable format. Provides consumer with details on where to go for tools or information. Basic flash player included. The color, balance, proximity, contrast, focus, unity and visual identity some what entices the audience.	Good Website is formatted and sectioned off by subject and information is organized in a readable format. Clear and to the point, easy navigate. Provides additional resources. Flash player included. The color, balance, proximity, contrast, focus, unity and visual identity entices the audience.	Excellent Website is sectioned off by topic and information is clear and organized. Consumer has many choices for information about product and various interactive mediums throughout site. Flash players included. The color, balance, proximity, contrast, focus, unity and visual identity strongly attract the audience.
Quality of Data (25 points)	Poor Product not defined/no product. Website did not provide any entertaining or helpful tips, information, or topics about your product. Purpose is not clear. Language is unreadable and is not helpful or interesting. Disorganization dissuades the consumer from reading.	Fair Product is not well-defined. Website provided very little entertaining or helpful tips, information, or topics about your product. Purpose is some what clear. Language is some what unreadable and does not explain in detail the information that consumers need. Disorganization dissuades the audience from reading.	Good Product purpose defined. Website was informative. Provided additional resources, topics for discussion, or information on your product. Depth of content enhances consumers willingness to buy. Language and information are helpful, interesting and to-the-point. Consumer can pull information to help them in their own experience. Consumer can research in some depth what the product is about and how it works.	Excellent Product purpose well-defined and content interesting. Provided additional resources, topics for discussion, and information. Depth of content enhances consumers willingness to buy. Language and information are helpful, informative, interesting and to-the-point. Consumer has many choices for researching product information. Data and information found on site are clear and concise. Audience is capable of pulling additional informative resources as well.
Proposal (30 points)	Poor The proposal is disorganized and incomplete; it does not contain one or more of the following: Title page, table of contents, site map, purpose, content pages for each webpage and works cited; it does not contain basic explanations about the content. APA format not followed. References not included.	Fair The proposal is some what disorganized and incomplete; it does not contain one or more of the following or information within one of the following is incomplete: Title page, table of contents, site map, purpose, content pages for each webpage and works cited; it contains some basic explanations about the content. APA format somewhat followed. References included, but incomplete/ inaccurate.	Good The proposal is organized and complete; it is missing one of the following: Title page, table of contents, site map, purpose, content pages for each webpage and works cited; it explains how and why you built this website in some detail; it does contain basic explanations about the content. APA format followed. References complete and accurate.	Excellent The proposal is well organized and complete; none of the required sections is missing; it explains well how and why you built this website in great detail; it contains detailed explanations about the content. APA format followed. References complete and accurate.

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