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iRubric: Persuasive Email Rubric

iRubric: Persuasive Email Rubric

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Persuasive Email Rubric 
Rubric Code: M2W243C
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Email Rubric
  Level 4

(N/A)

Level 3

(N/A)

Level 2

(N/A)

Level 1

(N/A)

Format

Level 4

Format is correct - including email address, clear subject line, salutation, introduction, body, conclusion, and document design.
Level 3

One part of the format is incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design.
Level 2

Two parts of the format are incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design
Level 1

Several parts of the format are incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design.
Introduction

Level 4

States who you are and why you are writing.

Great opening that captures the reader's attention and makes that person want to keep reading to find out what you have to say.
Level 3

States who you are and why you are writing.

Good opening sentence that makes the reader want to keep reading to find out what you have to say.
Level 2

States who you are and why you are writing.

Basic opening sentence that doesn't really make the reader want to keep reading to find out what you have to say.
Level 1

Does not state who you are and why you are writing.

No opening sentence.
Body

Level 4

Provides 3-4 complex arguments, with vivid description, to persuade the reader. Expresses a clear thoughtful message.
Level 3

Provides 3 clear arguments, with appropriate description, to persuade the reader. Expresses a thoughtful message.
Level 2

Provides 2-3 vague arguments, with some description, to persuade the reader. Message expressed but not clearly.
Level 1

Provides only 1 simple argument, with limited description, to persuade the reader.
Grammar/Punctuation

Level 4

Email contains almost no capitalization, expression, punctuation, grammar and/or spelling errors
Level 3

Email contains a few capitalization, expression, punctuation, grammar and/or spelling errors.
Level 2

Email contains some capitalization expression, punctuation, grammar and/or spelling errors.
Level 1

Email contains many capitalization, expression, punctuation, grammar and/or spelling errors.
Ending

Level 4

Restates argument at the end using clear language and review of ideas.
Level 3

Restates argument at the end using some ideas from the email.
Level 2

Restates argument with limited support and few ideas.
Level 1

Restatement of argument at the end is vague with no support.





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