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iRubric: Persuasive Email Rubric

iRubric: Persuasive Email Rubric

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Persuasive Email Rubric 
Persuasive Letter/Letter to the Artist Writing Rubric
Rubric Code: AXC683X
By Sadiej1
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Email Rubric
  Excellent

(N/A)

Satisfactory

(N/A)

Needs Improvement

(N/A)

Unsatisfactory

(N/A)

Format

Excellent

Format is correct - including email address, clear subject line, salutation, introduction, body, conclusion, and document design.

.5 pt.
Satisfactory

One part of the format is incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design.

.25 pt.
Needs Improvement

Two parts of the format are incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design.

.125 pt.
Unsatisfactory

Several parts of the format are incorrect - including email address, subject line, salutation, introduction, body, conclusion, and/or document design.

0 pts.
Introduction

Excellent

States who you are and why you are writing.

Great opening that captures the reader's attention and makes that person want to keep reading to find out what you have to say.
1 pt.
Satisfactory

States who you are and why you are writing.

Good opening sentence that makes the reader want to keep reading to find out what you have to say.

.5 pt.
Needs Improvement

States who you are and why you are writing.

Basic opening sentence that doesn't really make the reader want to keep reading to find out what you have to say.

.25 pt.
Unsatisfactory

Does not state who you are and why you are writing.

No opening sentence.

0 pts.
Body

Excellent

Provides 3-4 complex arguments, with vivid description, to persuade the reader.

2 pts.
Satisfactory

Provides 3 clear arguments, with appropriate description, to persuade the reader.

1.5 pt.
Needs Improvement

Provides 2-3 vague arguments, with some description, to persuade the reader.

1 pt.
Unsatisfactory

Provides only 1 simple argument, with limited description, to persuade the reader.

.5 pt.
Conclusion

Excellent

Conclusion restates why you are writing the email in a powerful, creative, and interesting way. Your call to action is clear.

.5 pt.
Satisfactory

Concluding sentence restates why you are writing. You have a call to action.

.25 pt.
Needs Improvement

Concluding sentence does not restate why you are writing the email and/or you have no call to action.

.125 pt
Unsatisfactory

No concluding sentence or call to action.

0 pts.
Sign Off

Excellent

Proper sign off, comma or colon after sign off, and signature included

.5 pt.
Satisfactory

Missing one component of the following:
Proper sign off
Comma or colon after sign off
Signature

.25 pt.
Needs Improvement

Missing two components of the following:
Proper sign off
Comma or colon after sign off
Signature

.125 pt.
Unsatisfactory

Omits proper closing
Omits comma or colon after sign off
Omits signature



0 pts.
Mechanics

Excellent

Email contains no capitalization, expression, punctuation, grammar and/or spelling errors.

.5 pt.
Satisfactory

Email contains one capitalization, expression, punctuation, grammar and/or spelling errors.

.25 pt.
Needs Improvement

Email contains two capitalization, expression, punctuation, grammar and/or spelling errors.

.125 pt.
Unsatisfactory

Email contains more than three capitalization, expression, punctuation, grammar and/or spelling errors.

0 pts.
Details

Excellent

Poor print quality

-.25 pt.
Satisfactory

Did not turn in hard and electronic copy

-25 pt.
Needs Improvement

Late

-.25 pt. a day
Unsatisfactory

Total


/5





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