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iRubric: Cereal Box Challenge/Presentation rubric

iRubric: Cereal Box Challenge/Presentation rubric

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Cereal Box Challenge/Presentation 
Cereal Box Challenge/Presentation
In pairs or alone, you will be creating a new breakfast cereal. Your challenge will be to create an innovative new cereal that will be successful in the Canadian marketplace. You will have to research the cereal market, make a cereal box prototype and make a one-minute commercial to present it to the class..
Rubric Code: LXC646B
By Tlemcen
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Cereal Box Challenge/Presentaion
  Excellent (LEVEL 4)

4 pts

Very Good (LEVEL 3)

3 pts

Good/Developing (LEVEL 2)

2 pts

Needs Improvement (LEVEL 1)

1 pts

Product Packaging

Excellent (LEVEL 4)

Packaging, creatively and skilfully, includes all required cereal packaging criteria.
Design is stable, appealing information on all surfaces.
Very Good (LEVEL 3)

Packaging includes required common cereal packaging criteria and has material or information on all surfaces.
Good/Developing (LEVEL 2)

Packaging includes some required common cereal packaging items and criteria, and material or information on most surfaces.
Needs Improvement (LEVEL 1)

Packaging includes minimal informationand criteria and minimal cereal packaging items. Some important advertising strategies are not evident.
Product Design

Excellent (LEVEL 4)

Product packaging skilfully shows the use of all elements listed as part of the criteria, using appropriate form, convention, and techniques. Extremely creative!
Very Good (LEVEL 3)

Product packaging shows the use of most elements listed as part of the criteria, using appropriate form, convention, and techniques. Nicely done!
Good/Developing (LEVEL 2)

Product packaging shows the use of some elements listed as part of the criteria. Good start.
Needs Improvement (LEVEL 1)

Product packaging shows the use of a couple of elements listed as part of the criteria. More work needed!
Commercial Content

Excellent (LEVEL 4)

Commercial is upbeat, informative and appeals to target audience. Multiple advertising techniques have been used. Creative and well-rehearsed.
Very Good (LEVEL 3)

Commercial is upbeat, informative and appeals to one of the target audiences. One advertising technique has been used.
Good/Developing (LEVEL 2)

Commercial is upbeat and may appeal to one of the target audiences, but it lacks information about the product. No advertising techniques have been used.
Needs Improvement (LEVEL 1)

Commercial may appeal to one of the target audiences, but it lacks information about the product. No advertising techniques have been used.



Keywords:
  • nutrition, propaganda, commercial, cereal



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