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iRubric: Cereal Box Challenge/Presentation rubric
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Cereal Box Challenge/Presentation
Cereal Commercial/Presentation
Students will design their own cereal product packaging and advertisement. Specific types of propaganda should be used in the design of the box and in the commercial. Design and construct a box to meet the following criteria:-volume of 12 000 cm3- surface area of the box between 3200 cm2 and 4000 cm2-the box has a stable base and pleasing proportions--a unique name for a cereal that would appeal to 10 – 18 year-olds-placement of consumer information-appropriate graphics-colour scheme
Rubric Code:
GX3X7X8
By
cmscms
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
6-8
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Cereal Box Challenge/Presentaion
Excellent (LEVEL 4)
4 pts
Very Good (LEVEL 3)
3 pts
Good/Developing (LEVEL 2)
2 pts
Needs Improvement (LEVEL 1)
1 pts
Product Packaging
Excellent (LEVEL 4)
Packaging, creatively and skilfully, includes all required cereal packaging criteria (criteria list: eg. Volume is 12 000 cm3, Surface Area is between 3200 cm2 and 4000 cm2)
Design is stable, appealing information on all surfaces.
Very Good (LEVEL 3)
Packaging includes required common cereal packaging criteria(criteria list: eg.Volume is 12 000 cm3, Surface Area is between 3200 cm2 and 4000 cm2) and has material or information on all surfaces.
Good/Developing (LEVEL 2)
Packaging includes some required common cereal packaging items and criteria, and material or information on most surfaces.
Needs Improvement (LEVEL 1)
Packaging includes minimal informationand criteria and minimal cereal packaging items. Some important advertising strategies are not evident.
Product Design
Excellent (LEVEL 4)
Product packaging skilfully shows the use of all elements listed as part of the criteria, using appropriate form, convention, and techniques. Extremely creative!
Very Good (LEVEL 3)
Product packaging shows the use of most elements listed as part of the criteria, using appropriate form, convention, and techniques. Nicely done!
Good/Developing (LEVEL 2)
Product packaging shows the use of some elements listed as part of the criteria. Good start.
Needs Improvement (LEVEL 1)
Product packaging shows the use of a couple of elements listed as part of the criteria. More work needed!
Commercial Content
Excellent (LEVEL 4)
Commercial is upbeat, informative and appeals to target audience. Multiple advertising techniques have been used. Creative and well-rehearsed.
Very Good (LEVEL 3)
Commercial is upbeat, informative and appeals to one of the target audiences. One advertising technique has been used.
Good/Developing (LEVEL 2)
Commercial is upbeat and may appeal to one of the target audiences, but it lacks information about the product. No advertising techniques have been used.
Needs Improvement (LEVEL 1)
Commercial may appeal to one of the target audiences, but it lacks information about the product. No advertising techniques have been used.
Keywords:
nutrition, propaganda, commercial, cereal
Subjects:
English
Health
Science
Types:
Presentation
Assignment
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