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iRubric: Marketing Plan Rubric

iRubric: Marketing Plan Rubric

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Marketing Plan Rubric Promotional Mix Rubric-SEM Class-NEW-2018-2019 7 Core Standards of Marketing Rubric Code: LXBB4C5 By dibens23 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

7 Core Standards of Marketing
	Excellent 5 pts	Good 4 pts	Fair 3 pts	Poor 2 pts
Media Presentation	Excellent Meets or Exceeds Highest Expectations. Completed all of the components of the media presentation.	Good Above Expectations Completed most of the components of the media presentation.	Fair Meets Expectations Missing some of the components of the media presentation.	Poor Does not meed expectations. Missing the components of the media presentation.
Std#1:Channel Management	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#2:Pricing	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#3:Marketing Info. Management	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#4:Product/Service Management	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#5:Promotion	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#6:Selling	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.
Std#7:Market Planning	Excellent Meets or Exceeds Highest Expectations. Completed all content requirements for this standard.	Good Above Expectations. Completed most content requirements for this standard.	Fair Meets Expectations Missing some content requirements for this standard.	Poor Does not meed expectations. Missing the content requirements for this standard.

Keywords:

Marketing Plan

Subjects:

Business

Types:

Project

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