iRubric: GoodGuide.com Advertising Campaign rubric

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GoodGuide.com Advertising Campaign

Global Issues Public Service Announcement

Create and implement an information campaign for the use of GoodGuide.com aimed at teens and young adults.

Rubric Code: L56XXB

By thereseseitz

Ready to use

Public Rubric

Subject: Science

Type: Project

Grade Levels: 9-12

GoodGuide.com Information Campaign
	Level 1 1 pts	Level 2 2 pts	Level 3 3 pts	Level 4 4 pts
Description of Website Work describes what the website is about.	Level 1 Unclear and or inaccurate description of the website.	Level 2 Somewhat clear and accurate description of the website.	Level 3 Clear and accurate description of the website.	Level 4 Clear and accurate description of the website.
Importance of Using the Website Student identifies how and why using the website is beneficial.	Level 1 Unclear and/or no identification of the reasons for using the website.	Level 2 Somewhat clear identification of the reasons for using the website.	Level 3 Clear identification of the reasons for using the website. Intended audience is taken into consideration.	Level 4 Clear identification of the reasons for using the website. Thoughtfully and creatively targeted to the intended audience.
Strategies for the Campaign Student creates forms of media that specifically targets the intended audience.	Level 1 Media form has little or no purpose. Media form does not match audience. Strategies used have little or no appropriateness/effect.	Level 2 Media form has some purpose. Media form matches the audience somewhat. Strategies used are somewhat appropriate/effective.	Level 3 Media form has purpose. Media form matches the audience. Strategies used are appropriate/effective.	Level 4 Media form has strong purpose. Media form accurately matches the audience. Strategies used are highly appropriate/effective.
Writing Mechanics/Appearance, etc. Work has been edited for writing conventions and visual appeal.	Level 1 So little consideration has been given to these elements that the campaign is ineffective.	Level 2 Some consideration has been given to these elements.	Level 3 Work appears to have been edited and is visually appealing.	Level 4 Work is perfectly edited and its visual appeal and increases its quality.