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iRubric: Brochure Assessment rubric

iRubric: Brochure Assessment rubric

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Brochure Assessment 
Brochure Assessment
Rubric for brochure for a PR 101 Course
Rubric Code: L2XC45W
By Modestoaguayo
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric ASSIGNMENT CRITERIA
  WOW!

Exceptional Job! <BR>
24-21 points

24 pts

MASTERY SHOWN

You've Mastered this Element! <BR>
20-19 Points

20 pts

ALMOST THERE

With some more work, this could be good!<BR>
18-13 pts

18 pts

NOT YET

Needs much more work; 0-104 Points
0-12 pts

12 pts

In-Class Assignment
Publication purpose, goals, aud.
10 %

WOW!

Exceptional amount of detail in the description of the publication's purpose, goals, audience, etc. Clear and compelling rationale of how your publication will support the client's goals.
MASTERY SHOWN

Focus is clear or goal is clear but not always both.
ALMOST THERE

Too many foci and unclear goals in spots but clearly an effort was made.
NOT YET

This has no idea what it's about-- too many things, not one thing.
Design Principles
10 %

Contrast, Repetition, Alignment, Proximity, Rule of Thirds, Symmetry, etc.
WOW!

Exceptional description of all four design principles and how you used them in developing and producing your publication. Specific examples support your assertions.
MASTERY SHOWN

Design is imaginative and functional
ALMOST THERE

Design in rudimentary and uninspired.
NOT YET

Design is a disaster.
Client Contact Info
5 %

Includes Client Contact info on the back panel of the brochure
WOW!

Makes use of the back panel of the brochure with eye-catching tag line on the top two inches and on the bottom includes the contact information along with website and/or other social media link.
MASTERY SHOWN

Most of the client contact is there but not all, or it is too small to read.
ALMOST THERE

Missing much of the client contact.
NOT YET

Missing all.
Required Elements
  YES

24 pts

SOMEWHAT

20 pts

NOT REALLY

18 pts

NO

12 pts

Six Panels
2 %

YES

Brochure has six panels, created in one Publisher file.
SOMEWHAT

Brochure has six panels, but the tuck-in was not measured correctly so it doesn't tuck in.
NOT REALLY

Less than six panels or folds are off completely
NO

Brochure does not have six panels
Color
5 %

YES

Color is used in an eye-pleasing way that adds to the message and considers the audience. Colors on on the list of approved colors for this organization.
SOMEWHAT

Color works nicely, but some of the pictures or other colors clash in spots.
NOT REALLY

Colors are unapproved: Went rogue. Colors clash or work against the goal or purpose of the brochure.
NO

All black & white OR colors used ineffectively throughout
Client's Logo
2 %

All or nothing
YES

Client's logo appears
SOMEWHAT
NOT REALLY

Logo too small to be seen.
NO

No client logo
Headlines & Subheads
5 %

YES

Headlines and subheads are logical for this publication and are attention-getting.
SOMEWHAT

Headlines and subheads are clear but not very attention-getting.
NOT REALLY

Few headlines or headlines are unclear
NO

Headlines are not included
Photos
5 %

YES

Three photos minimum, each of which follows guidelines for effective photography- eye gaze or body helps the reader's eye travel to desired text.
SOMEWHAT

Required photos are included, but could be enhanced
NOT REALLY

Photos are of poor quality, don't show the demographic targeted, or are poorly cropped, proportioned or sized for the placement.
NO

Missing one or more photos
White Space
3 %

YES

Appropriate use of white space
SOMEWHAT

White space is used thoughtfully in most of the brochure but too cluttered in one panel.
NOT REALLY

White space is not used thoughtfully and has a chaotic feel in much of the brochure. Has one two panels that work.
NO

Cluttered; ineffective use of white space
OVERALL ATTRACTIVENESS
  WOW!

24 pts

MASTERY SHOWN

20 pts

ALMOST THERE

18 pts

YOU LOST THE JOB!

12 pts

Overall Attractiveness
11 %

WOW!

The brochure has exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!
MASTERY SHOWN

The brochure has attractive formatting and a generally eye-appealing overall design.
ALMOST THERE

You're close! With some more editing, you'll have a great brochure. As it, it needs work.
YOU LOST THE JOB!

A potential reader would likely not open this brochure based on a quick glance. Rethink your design.



Keywords:
  • public relations publication brochure



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