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iRubric: Arthur Page Case Study Rubric PPT Slide Presentation
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Arthur Page Case Study Rubric PPT Slide Presentation
Arthur Page Case Study Rubric Revised
Crisis PR case study rubric to evaluate ppt slides
Rubric Code:
KX2B74C
By
DrJDeTore
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Arthur Page Case Study Rubric
Outstanding
4 pts
Proficient
3 pts
Fair
2 pts
Unsatisfactory
1 pts
Overview
Outstanding
Overview should
explain the basic content, organization, and direction of the case without revealing suggested
resolutions or actual outcomes.
Proficient
Overview explains the basic content and organization without revealing the outcome, but is not as concise as it could be.
Fair
Brief and concise but reveals the results.
Unsatisfactory
Too long or too short, or missing, does not explain the case or basic organization, or reveals the outcome.
Formatting
Outstanding
Formatting follows the guidelines presented in examples including Title slide, overview, background, problem, response, discussion, Page Principles, Questions) Good mix of text and graphics that is aesthetically pleasing.
Proficient
Minor formatting errors, with some awkward transitions or changes in writing style.
Fair
Multiple formatting errors, some sections have drastic changes in voice or style. Sections do not function as a cohesive report.
Unsatisfactory
No attempt made to follow formatting guidelines. Sections clearly written by different people, multiple changes in style and voice.
Powerpoint Appearance
Outstanding
Aesthetically pleasing, with good mix of text and graphics, no typos or spelling errors.
Proficient
Some formatting problems but aesthetically pleasing with a good mix of text and graphics, no more than two typos or spelling errors.
Fair
Some formatting problems, aesthetically pleasing with a fair mix of text and graphics, some spelling errors.
Unsatisfactory
Very basic, lacks any design, spelling errors.
Significance of Topic & Issues
Outstanding
The significance of the business problem and of the critical issues identified in the entry (and how
it relates to corporate communications) is paramount.
Proficient
Topic is significant, business problem and critical issues are identified but how it relates to corporate communications is not always clear.
Fair
Topic is significant but issues are not always identified nor are the ties to corporate communications clear.
Unsatisfactory
Topic is poor or not significant and ties to corporate communication are not clear.
Facts
Outstanding
Facts surrounding the case are accurate.
Proficient
Facts surrounding the case are mostly accurate.
Fair
Facts are not always accurate.
Unsatisfactory
Unsubstantiated or inaccurate facts.
Decisions and Evaluations
Outstanding
Decisions and evaluations based on the case are clearly and effectively explained, with well-reasoned arguments and predictions based on strong, unbiased sources.
Proficient
Decisions and evaluations based on the case are presented and mostly explained, arguments generally support main idea, appropriate unbiased sources used.
Fair
Decisions and evaluations based on the case are not fully explained, but some effort is made to argue the main point. Some relevant sources included.
Unsatisfactory
Decisions and evaluations based on the case are disjointed and not explained, little effort is made to argue a specific point. No relevant or biased sources used.
Background
Outstanding
Concise but thorough
Proficient
Concise but missing some important dates
Fair
Sketchy or incomplete
Unsatisfactory
Missing
Timeline
Outstanding
Thorough and well-organized
Proficient
Most events listed and organized chronologically
Fair
Missing some events, not listed chronologically
Unsatisfactory
Missing entirely
Data/Financials
Outstanding
Data is included in a useful, graphical format. Analysis of the data is clear and properly explains the relationship between the incident and the overall financial effect (result).
Proficient
Financial data is included, but format is not ideal. Some analysis completed, but the reason for correlation is not presented. Conclusions loosely based on facts and data.
Fair
Some data included in confusing format which detracts from the purpose of the report. Analysis is incorrect or missing vital support from sources, data, or logical reasoning.
Unsatisfactory
No financial data included. Poor conclusions drawn with little evidence or support.
Bias/Fairness
Outstanding
Is at least two pages and compares the hypothesis with the results, discusses any differences and backs up claims with scholarly research.
Proficient
Unbiased but not always balanced.
Fair
Biased tone and not always balanced.
Unsatisfactory
One-sided and biased.
Questions
Outstanding
Questions get to the heart of the case and push students to explore the topic.
Proficient
Questions are mostly germane and push students to explore the case but some seem off target.
Fair
Questions are not always on target or germane, and do not push students to explore the topic.
Unsatisfactory
Missing
Page Principles
Outstanding
Includes all Page Principles and clearly addresses how the client/company adhered or did not adhere to them.
Proficient
Includes all Page Principles and mostly addresses how the client/company adhered or did not adhere to them. Not always clear.
Fair
Includes most of the Page Principles but
Unsatisfactory
Missing Principles or unclear.
Delivery
Outstanding
Professional dress with good eye contact, vocal variety, gestures, facial animation, and no disfluencies.
Proficient
Professional dress with some delivery challenges and a few disfluencies.
Fair
Casual dress with some disfluencies, delivery is fair.
Unsatisfactory
Casual dress, delivery is below average, many disfluencies.
Keywords:
Case Study Communication
Subjects:
Communication
Computers
Types:
Project
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