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iRubric: Arthur Page Case Study Rubric PPT Slide Presentation

iRubric: Arthur Page Case Study Rubric PPT Slide Presentation

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Arthur Page Case Study Rubric PPT Slide Presentation 
Arthur Page Case Study Rubric Revised
Crisis PR case study rubric to evaluate ppt slides
Rubric Code: KX2B74C
By DrJDeTore
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Arthur Page Case Study Rubric
  Outstanding

4 pts

Proficient

3 pts

Fair

2 pts

Unsatisfactory

1 pts

Overview

Outstanding

Overview should
explain the basic content, organization, and direction of the case without revealing suggested
resolutions or actual outcomes.
Proficient

Overview explains the basic content and organization without revealing the outcome, but is not as concise as it could be.
Fair

Brief and concise but reveals the results.
Unsatisfactory

Too long or too short, or missing, does not explain the case or basic organization, or reveals the outcome.
Formatting

Outstanding

Formatting follows the guidelines presented in examples including Title slide, overview, background, problem, response, discussion, Page Principles, Questions) Good mix of text and graphics that is aesthetically pleasing.
Proficient

Minor formatting errors, with some awkward transitions or changes in writing style.
Fair

Multiple formatting errors, some sections have drastic changes in voice or style. Sections do not function as a cohesive report.
Unsatisfactory

No attempt made to follow formatting guidelines. Sections clearly written by different people, multiple changes in style and voice.
Powerpoint Appearance

Outstanding

Aesthetically pleasing, with good mix of text and graphics, no typos or spelling errors.
Proficient

Some formatting problems but aesthetically pleasing with a good mix of text and graphics, no more than two typos or spelling errors.
Fair

Some formatting problems, aesthetically pleasing with a fair mix of text and graphics, some spelling errors.
Unsatisfactory

Very basic, lacks any design, spelling errors.
Significance of Topic & Issues

Outstanding

The significance of the business problem and of the critical issues identified in the entry (and how
it relates to corporate communications) is paramount.
Proficient

Topic is significant, business problem and critical issues are identified but how it relates to corporate communications is not always clear.
Fair

Topic is significant but issues are not always identified nor are the ties to corporate communications clear.
Unsatisfactory

Topic is poor or not significant and ties to corporate communication are not clear.
Facts

Outstanding

Facts surrounding the case are accurate.
Proficient

Facts surrounding the case are mostly accurate.
Fair

Facts are not always accurate.
Unsatisfactory

Unsubstantiated or inaccurate facts.
Decisions and Evaluations

Outstanding

Decisions and evaluations based on the case are clearly and effectively explained, with well-reasoned arguments and predictions based on strong, unbiased sources.
Proficient

Decisions and evaluations based on the case are presented and mostly explained, arguments generally support main idea, appropriate unbiased sources used.
Fair

Decisions and evaluations based on the case are not fully explained, but some effort is made to argue the main point. Some relevant sources included.
Unsatisfactory

Decisions and evaluations based on the case are disjointed and not explained, little effort is made to argue a specific point. No relevant or biased sources used.
Background

Outstanding

Concise but thorough
Proficient

Concise but missing some important dates
Fair

Sketchy or incomplete
Unsatisfactory

Missing
Timeline

Outstanding

Thorough and well-organized
Proficient

Most events listed and organized chronologically
Fair

Missing some events, not listed chronologically
Unsatisfactory

Missing entirely
Data/Financials

Outstanding

Data is included in a useful, graphical format. Analysis of the data is clear and properly explains the relationship between the incident and the overall financial effect (result).
Proficient

Financial data is included, but format is not ideal. Some analysis completed, but the reason for correlation is not presented. Conclusions loosely based on facts and data.
Fair

Some data included in confusing format which detracts from the purpose of the report. Analysis is incorrect or missing vital support from sources, data, or logical reasoning.
Unsatisfactory

No financial data included. Poor conclusions drawn with little evidence or support.
Bias/Fairness

Outstanding

Is at least two pages and compares the hypothesis with the results, discusses any differences and backs up claims with scholarly research.
Proficient

Unbiased but not always balanced.
Fair

Biased tone and not always balanced.
Unsatisfactory

One-sided and biased.
Questions

Outstanding

Questions get to the heart of the case and push students to explore the topic.
Proficient

Questions are mostly germane and push students to explore the case but some seem off target.
Fair

Questions are not always on target or germane, and do not push students to explore the topic.
Unsatisfactory

Missing
Page Principles

Outstanding

Includes all Page Principles and clearly addresses how the client/company adhered or did not adhere to them.
Proficient

Includes all Page Principles and mostly addresses how the client/company adhered or did not adhere to them. Not always clear.
Fair

Includes most of the Page Principles but
Unsatisfactory

Missing Principles or unclear.
Delivery

Outstanding

Professional dress with good eye contact, vocal variety, gestures, facial animation, and no disfluencies.
Proficient

Professional dress with some delivery challenges and a few disfluencies.
Fair

Casual dress with some disfluencies, delivery is fair.
Unsatisfactory

Casual dress, delivery is below average, many disfluencies.



Keywords:
  • Case Study Communication


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