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iRubric: Persuasive Speech with Support rubric

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Persuasive Speech with Support 
Using Monroe's Motivated Sequence, students will deliver a 5-7 minute speech with a min. of 5 oral citations and a min. of 2 visual aids.
Rubric Code: JXB9BXX
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Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

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  Exceeds Standards

5 pts

Meets Standards

4 pts

Needs Work

2 pts

Deficient

1 pts

Introduction/Attention Step

Exceeds Standards

Attention-getter is highly effective and creates a hunger for future information. The audience is appropriately introduced to the issue and is lead to understand its importance.
Meets Standards

Attention-getter is effective. The audience is introduced to the issue, but may be unclear with respect to how issue relates to them or why it is important.
Needs Work

Attention-getter is present but limited. The audience may be somewhat confused as to what the issue is and why it relates to them. The importance of the issue is not clearly indicated or brought across.
Deficient

Attention gathered is minimal or does not grab audience. Issue is not clearly defined, nor is its importance established.
Thesis

Exceeds Standards

Thesis depends on a series of claims which are logically linked with proposition. Clear line of reasoning.
Meets Standards

Thesis depends on a series of claims but these may stray from proposition. Line of reasoning is difficult.
Needs Work

Thesis and claims are not connected to proposition
Deficient

No Thesis
3 Claims/Statements

Exceeds Standards

Claims are clear and effective. They are neither too broad or too general. They clearly and effectively summarize stated evidence.
Meets Standards

Claims sufficiently summarize evidence but may be either too broad or too general.
Needs Work

Claims do not sufficently summarize the evidence presented. 1 or more claims hard to understand.
Deficient

Unable to identify 3 claims
Evidence

Exceeds Standards

Uses highly credible supporting material from a variety of sources (e.g. books, newspapers, magazines, data bases; interviews) Sources strengthen the argument; credibility of speaker. All necessary sources are cited during the speech (min. of 5); proper credit given to authors; dates and/or other impt. info. included.
Meets Standards

Uses a mix of highly credible sources and some weaker ones. Limited variety of sources. At least 4 sources are cited during the speech and appear to be credible; dates and/or other impt. info. included
Needs Work

Uses weak sources or only one type of source. Some sources (at least 2-3) are cited during the speech.
Deficient

Uses questionable sources; uses sources which don’t support the thesis. Less than 2 or no sources cited or clearly mentioned.
Persuasive Appeals

Exceeds Standards

A variety of appeals were used ethos, pathos, logos), maintains interest and increase audience commitment
Meets Standards

Appeals were used appropriately, but minimal adaptation to the target audience. More appeals could be used to increase the interest and motivate the audience.
Needs Work

Appeals were not used appropriately and the audience was not connected
Deficient

no appeals were used
Transitions

Exceeds Standards

Transitions are artfully used between each section serving to seamlessly bridge ideas.
Meets Standards

Transitions aid movement throughout the speech, but are not artfully used.
Needs Work

Transitions are not used effectively .
Deficient

Transitions are not used
Visual Aids

Exceeds Standards

Min. of one Visual/audio aids greatly enhances interest and clarity in the content.
Meets Standards

Min. of one visual aids/audio adds some interest and clarity.
Needs Work

visual aid adds nothing of significance
Deficient

Use of or lack of visual aid detracted from speech.
Conclusion/Visualization Step

Exceeds Standards

The visualization step was well adapted to the audience and gave them a clear and vivid image of the future; how life would be with this solution. The conclusion has an effective final appeal and is very memorable.
Meets Standards

The visualization step gave the audience an image of the future that they can work towards. Effective final appeal.
Needs Work

The visualization was minimal, or had inappropriate material. Final appeal was adequate and somewhat memorable.
Deficient

There wasn’t a noticeable visualization step. Minimal impact conclusion.




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