iRubric: Healthy Food Campaign rubric

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Healthy Food Campaign Healthy Food Advertisement Use the tricks of the processed food companies to create an ad campaign of your own for the healthy food of your choice. Choose a food that you think your classmates should be eating more of. Pick a catchy, memorable way to market your food. Include a catch phrase and create a character. Rubric Code: JX77AA3 By bhassassian123 Ready to use Public Rubric Subject: Health Type: Project Grade Levels: K-5, 6-8

Healthy Advertisement
	Poor 5 pts	Fair 8 pts	Good 10 pts
Healthy Food Choice Students chose a healthy food choice for advertisements.	Poor The student did not include a healthy food choice.	Fair	Good The student included a healthy food choice.
Healthy Food Choice Character Students must include a character that they have created	Poor The student does not include a character in the advertisement.	Fair The student has a character to advertise but shows little to no creativity.	Good The student has a character to advertise that is creative.
Creative Appeal Students must include a variety of color to add appeal to their advertisement.	Poor The student does not add color. The poster is done in pencil.	Fair The student has 1-2 colors added into the poster.	Good The student has used more than 3 colors to the poster.
Catch Phrase The advertisement must have a phrase that makes it appealing to consumers.	Poor The student does not include a catch phrase.	Fair The student has a catch phrase, but is not well thought out.	Good The student has a creative catch phrase on the advertisement.