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iRubric: Entrep. Marketing IV C- PART TWO rubric
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Entrep. Marketing IV C- PART TWO
60 points of marketing section
Rubric Code:
J568WB
By
mcarter4580
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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IV C Mktg Part II
Excellent
6 pts
Fair
3 pts
Poor
0 pts
2 mo. promo calendar
Excellent
Calendar/table is a visual aid of sorts that sums up specific promos for grand opening. Clear and concise.
Fair
Calendar/table is incomplete or unclear.
Poor
Calendar/table not included.
Direct Marketing
Excellent
Mention of mail/email includes
-who is receiving it
-how name/address info is acquried
-when sent
Fair
Mention of mail/email but lacks supporting details
Poor
No mention of mail/email
Publicity
Excellent
Mention of press release including when and in what publication
Fair
Mention of press release but lacks supporting details
Poor
No mention of press release
Personal Selling
Excellent
Mention of personal selling including
-employee training
-employee uniforms
-employee meetings
Fair
Mention of personal selling but lacks supporting details
Poor
No mention of personal selling
Write up of use of print ads
Excellent
Mention of
-newspaper
-billboard
-flier
Including location of each and why they're being used
Fair
Mention of
-newspaper
-billboard
-flier
But lacks supporting details
Poor
No mention of
-newspaper
-billboard
-flier
Coupon explanation
Excellent
Mention of coupon
-what the value is (20% off, for ex)
-why using it
Fair
Mention of coupon but lacks supporting details
Poor
No mention of coupon
Cust. Loyalty Card explanation
Excellent
Mention of customer loyalty card
-explain how it works
-tell why you're using it
Fair
Mention of customer loyalty card but lacks supporting details
Poor
No mention of customer loyalty card
Visual Merch. explanation
Excellent
Mention of visual merchandising
-what it'll look like
-why you're using visual merchandising
Fair
Mention of visual merchandising but lacks supporting details
Poor
No mention of visual merchandising
Incentives explanation
Excellent
Mention of incentives
-Why incentives
-What your contest/drawing consists of
Fair
Mention of an incentive but lacks supporting details
Poor
No mention of incentive
Special event explanation
Excellent
Mention of special event
-what it is
-when its happening
-why you're having one
Fair
Mention of special event but lack supporting details
Poor
No mention of special event
Subjects:
Business
Types:
Project
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