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iRubric: Entrep. Marketing IV C- PART TWO rubric

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Entrep. Marketing IV C- PART TWO 60 points of marketing section Rubric Code: J568WB By mcarter4580 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

IV C Mktg Part II
	Excellent 6 pts	Fair 3 pts	Poor 0 pts
2 mo. promo calendar	Excellent Calendar/table is a visual aid of sorts that sums up specific promos for grand opening. Clear and concise.	Fair Calendar/table is incomplete or unclear.	Poor Calendar/table not included.
Direct Marketing	Excellent Mention of mail/email includes -who is receiving it -how name/address info is acquried -when sent	Fair Mention of mail/email but lacks supporting details	Poor No mention of mail/email
Publicity	Excellent Mention of press release including when and in what publication	Fair Mention of press release but lacks supporting details	Poor No mention of press release
Personal Selling	Excellent Mention of personal selling including -employee training -employee uniforms -employee meetings	Fair Mention of personal selling but lacks supporting details	Poor No mention of personal selling
Write up of use of print ads	Excellent Mention of -newspaper -billboard -flier Including location of each and why they're being used	Fair Mention of -newspaper -billboard -flier But lacks supporting details	Poor No mention of -newspaper -billboard -flier
Coupon explanation	Excellent Mention of coupon -what the value is (20% off, for ex) -why using it	Fair Mention of coupon but lacks supporting details	Poor No mention of coupon
Cust. Loyalty Card explanation	Excellent Mention of customer loyalty card -explain how it works -tell why you're using it	Fair Mention of customer loyalty card but lacks supporting details	Poor No mention of customer loyalty card
Visual Merch. explanation	Excellent Mention of visual merchandising -what it'll look like -why you're using visual merchandising	Fair Mention of visual merchandising but lacks supporting details	Poor No mention of visual merchandising
Incentives explanation	Excellent Mention of incentives -Why incentives -What your contest/drawing consists of	Fair Mention of an incentive but lacks supporting details	Poor No mention of incentive
Special event explanation	Excellent Mention of special event -what it is -when its happening -why you're having one	Fair Mention of special event but lack supporting details	Poor No mention of special event