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iRubric: Capstone 452-1 rubric

iRubric: Capstone 452-1 rubric

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Capstone 452-1 
Food Truck Design
You and your team are to assume the role of new owners of a food truck. The food truck industry is a growing field in the hospitality and tourism industry. To start your own company you must complete the following: Design the Truck, Design the Name and Logo, Select the Food and prices, Build a model of the truck.
Rubric Code: J2462WW
By btatsukawa
Ready to use
Public Rubric
Subject: Education  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Food Truck
  1-Poor

1 pts

2-Fair

2 pts

3-Good

3 pts

4-Excellent

4 pts

Food Truck Logo

1-Poor

Logo is poorly designed and does not clearly identify the food truck for which business logo is designed for. Images and text are unclear and distracting to design. Very little effort was put into design.
2-Fair

Logo does not clearly identify the food truck for which business logo is designed for. Logo does not communicate with intended audience. The text and/or Images used are distracting and not complimenting to design.
3-Good

Logo does not clearly identify the business logo ithe food truck it is designed for. Logo is not designed to clearly communicate with intended audience. The images and/or text is mostly clear and easy to read.
4-Excellent

Logo clearly identifies the food truck for which business logo is designed for. Logo is designed to clearly communicate with intended audience. The images and/or text is clear and easy to read.
Food Truck Selection

1-Poor

Food Truck Selection was poorly made. The truck does not meet the needs of daily production and execution.
2-Fair

Some consideration was made during the selection process, but the truck selected only meets part of the needs for production and execution.
3-Good

Selection was careful and acccurate for the most part, but 1-2 details could have been refined for a better working products.
Both inside and outside were completed and completed with effort.
4-Excellent

Great care was taken in the selection process so that the product worked well and accurately followed the plans.
Both inside and outside were completed and completed with great effort.
Menu

1-Poor

Menu has no selections or prices. No pictures of food shown. Incomplete. Has made no use of marketing techniques.
2-Fair

Menu has fewer than 2 selections or more than 2 sections that are not labeled correctly. Food is not labeled correctly with prices. Prices and menu does not reflect current market. Have a few pictures/descriptions to show food items. Menu has been created but has no real marketing techniques present.
3-Good

Menu has at least 4 selections that are clearly labeled correctly. The sections of food are labeled with prices. Some prices and menu reflect current market. Have some pictures and descriptions to show food items. Has used sufficient marketing techniques.
4-Excellent

Menu has 4 selections that are clearly labeled. The food sections are all labeled with prices. All prices and menu reflect current market. Menu design is creative and attractive. Menu shows creativity with pictures and descriptions that represent the food items.
Use of marketing techniques are above and beyond expectations.
Creativity/Effort

1-Poor

No evidence of effort put forth by the student. Menu and Food Truck is not organized, colorful, or creative.
2-Fair

Some evidence of effort, but menu and Food Truck is not creative.
3-Good

Some evidence of effort. Menu and Food Truck is somewhat colorful, organized, and creative.
4-Excellent

Clear evidence of effort put forth by the student. Menu and Food Truck is organized, colorful, and very creative.
Food Preparation/Presentation

1-Poor

No items are prepared for the class
2-Fair

Not all menu items prepared for the class. Appears rushed, little concern for the quality or presentation.
Some of the menu is present but does not adequately represent prepared menu item/or items prepared.
3-Good

Most menu items are prepared for class and product presentation shows quality and care.
Menu is mostly present.
Instructions were followed with minor (1-2) mistakes.
4-Excellent

The entire menu is prepared with exceptional care to the quality and presentation of the product.
Menu is present and represents the menu items prepared with exceptional attention to detail.
Instructions were followed without mistakes-shows effort beyond required expectation.
Food Sample Tasting

1-Poor

No items are prepared for the class
2-Fair

Quality of product is poor-
taste is not consistent with menu description
texture is off
product is not cooked/prepared completely or over cooked
Would not order again
3-Good

Quality of product is adequate
taste is consistent with menu description
texture is palatable
product is cooked/prepared completely
Would order again
4-Excellent

Quality of product is exceptional
taste exceeds menu description
texture is palatable
product is cooked/prepared completely
Would order again and recommend to others



Keywords:
  • Food truck Design


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