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iRubric: Brand Identity Project rubric

iRubric: Brand Identity Project rubric

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Brand Identity Project 
Brand Identity Project
Rubric Code: J23A7XB
By jvbeltran
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Brand Identity Project
  Excellent

20 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Logo Design

Excellent

Logo is attractive, original, and highly relevant and has all of the elements listed above.
Good

Logo is attractive and original, but is somewhat relevant, may be missing an element.
Fair

Logo is common, fairly attractive, somewhat original, may not be very relevant and is misssing at least two elements.
Poor

Logo is common, not attractive, is not original and is not relevant. Logo is missing three or more elements.
Professionalism

Excellent

Logo and other entities are well designed, very professional, does not have any spelling errors. Excellent consideration of font and design element was used.
Good

Logo and other elements are somewhat well designed, somewhat professional, has very little spelling errors, Very-Good consideration of font and design element was used.
Fair

Logo and other elements are not designed very well. Not very attractive, Not very professional, and has more than three spelling errors, Font and design element may or may not be very good.
Poor

Logo and other elements is poorly designed, is not attractive and is not professional. There are more than four spelling errors and Font and design element may or may not be very good.
Presentation/Effort

Excellent

Presentation was not only well planned, but aesthetically pleasing as well. Much effort was put into it.
Good

Presentation was well thought out and organized. Every element was present.
Fair

Presentation was somewhat planned out. More effort could have been put forth. Few elements were present.
Poor

Presentation was not planned out. Organizational skills are not present. Only one element was present.
Phase 4

Excellent

Student gave a finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Good

Student gave an almost finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Fair

Student gave a somewhat finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Poor

Student gave an unfinished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Finished Brand Package

Excellent

Student completed the full brand identity package. There is no extra marks and the project is fully colored in.
Good

Student completed the full brand identity package. There is very little extra marks and the project is fully colored in.
Fair

Student completed the full brand identity package. There are some extra marks and the project is nearly completely colored in.
Poor

Student did not complete the full brand identity package. There is a lot of extra marks and the project is not colored in.



Keywords:
  • Logo and Mission Statement



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