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iRubric: Business Plan Project Rubric

iRubric: Business Plan Project Rubric

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Business Plan Project Rubric 
Business Plan Project Rubric
Students develop a business plan for a restaurant or foodservice business.
Rubric Code: HXW948A
By chefjude
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Restaurant Development
  None

0 pts

Poor

2 pts

Good

3 pts

Excellent

5 pts

Executive Summary
10 pts

Mission/Vision Statement<BR>
Convinces reader that food service operation is sound and has opportunity for success. Uses specific reference to good restaurant practices.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations. <BR>
No details are provided and references are vague.
Good

Meets Expectations. Provides a solid summary with specific references.
Excellent

Meets or Exceeds Highest Expectations<BR>
Provides an extremely strong summary and uses specific references with additional support.
Company Description
10 pts

Type of ownership, Name of Restaurant, theme, menu style, type of restaurant.<BR>
Location of facilities and description of building with existing architecture.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
Restaurant style is not clear, some description is provided. Location of facility is unclear.
Good

Meets Expectations<BR>
Restaurant theme and style is described. Location and venue are provided with specific details.
Excellent

Meets or Exceeds Highest Expectations<BR>
Restaurant theme and style are described in detail. Location and venue are provides with specific details about architecture and facilities.
Industry Analysis
10 pts

SWOT Analysis(Strength,Weaknesses, Opportunities, Threats.) <BR>
Identify Market, Demographic<BR>
Competitive Analysis
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
Details of SWOT not covered, some details on demographic and market are identified.
Good

Meets Expectations<BR>
Most details of SWOT are covered, details on demographic and market are identified.
Excellent

Meets or Exceeds Highest Expectations<BR>
All details of SWOT are covered, details on demographic and market are identified.<BR>
Additional info is provided.
Operations
10 pts

Organizational Structure<BR>
Staffing, including front and back of house, wages, etc
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
There is not enough staffing information to run an operation.
Good

Meets Expectations<BR>
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided
Excellent

Meets or Exceeds Highest Expectations<BR>
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided with additions incentive plans
Financials
10 pts

Start-up Costs, equipment, renovations and decor<BR>
Estimated Sales & Profits (Financial Report)
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations.<BR>
Start up costs are unrealistic or incomplete.
Good

Meets Expectations<BR>
Start-up Costs, equipment, renovations and decor are provided.<BR>
Estimated first year sales and profit margins have potential.
Excellent

Meets or Exceeds Highest Expectations<BR>
Start-up Costs, equipment, renovations and decor are provided.<BR>
Estimated first year sales and profit margins appear realistic and achievable.
Marketing
10 pts

Market Research<BR>
Target Market<BR>
Marketing Communications, create flyers
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations<BR>
Market Research is not convincing.<BR>
Target Market & Marketing do not provide any evidence.
Good

Meets Expectations<BR>
Market Research is convincing and realistic Marketing strategies are professional.
Excellent

Meets or Exceeds Highest Expectations<BR>
Market Research is convincing and realistic<BR>
Target Market & Marketing strategies are professional.
Verbal Presentation
30 pts

Describes overview of restaurant project, provides details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented, shows model and presents sample menu item.
None

This section does not meet standards or is non existent.
Poor

The presentation is not clear and the presenter does not seem to know the information
Good

Describes overview of restaurant project, provides details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented
Excellent

Professionally presented<BR>
The presentation is a convincing display.Describes overview of restaurant project, provides details from all written categories, <BR>
Speaks clearly, meets time limit expectations, professionally presented
Instructions
10 pts

Follows assignment instructions. Submitted as required.
None

The assignment does not follow guidelines
Poor

The submission meets 70-80% of the submission guidelines
Good

The submission meets 81-90% of the requirements
Excellent

The assignment is submitted as instructed



Keywords:
  • HFT 3262, FIU, Restaurant, Business Plan, Management

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