iRubric: Introduction to Strategic Management rubric

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Introduction to Strategic Management

The following rubric will be used when grading written reports.

Rubric Code: H23B637

By galsobahi

Ready to use

Public Rubric

Subject: (General)

Type: Project

Grade Levels: Undergraduate

Written Report
	Excellent Exceeds minimum standards 4 pts	Good Meets minimum standars 3 pts	Fair Meets basic standards 2 pts	Poor Fails to meet standards 1 pts	Total Points (N/A)
Introduction to the organization Company history, Vision and Mission statements	Excellent "Fully" addresses the Company History, Vision and Mission statements.	Good "Adequately" addresses the Company History, Vision and Mission statements.	Fair "Attempts" to address the Company History, Vision and Mission statements.	Poor "Partially" addresses the Company History, Vision and Mission statements.	Total Points Points Given:
Analysis of Microenvironment Analysis for SO/WO/ST/WT	Excellent Demontratres knowledge and capability to apply theories and tools in analysis. Uses SWOT, suggest strategies & evaluates each of them in-depth.	Good Meets the criteria & provides the ability to demonstrate knowledge & able to suggest basic strategies and evaluates each of them.	Fair Meets the basic criteria for this outline item	Poor No recommendations made for this section.	Total Points Points Given:
Analysis of the Industry Porter's 5 forces	Excellent Discusses Porter's 5 Forces & provides an in-depth analysis for industry environement and organization.	Good Meets the criteria & provides the ability to use theories and tools needed to analyze the industry environment.	Fair Meets basic criteria for this outline item & fails to use any theories and tools needed to anaylze the industry environment.	Poor No analysis are made for this section.	Total Points Points Given:
Analysis of Macroenvironment (Political, Economic, Social, and Technological forces)	Excellent Demonstrates in-depth knowldge and capability to apply theories and tools in the analysis & able to identifies segments facing the organization.	Good Meets the criteria & provides the ability to use theories and tools needed to analyze the general environment.	Fair Meets the basic criteria for this outline item and fails to demonstrate knowledge and capability to apply theories	Poor No analysis are made for this section.	Total Points Points Given:
Reccommendations	Excellent Recommendationsare made based on findings from the SWOT analysis. They are presented in a clear and professional manner.	Good Recommendations are made based on findings from SWOT analysis. They are presented in a somewhat clear manner	Fair Recommendations are NOT clearly associated with findings from the SWOT Analysis.	Poor There are no reccomendations for this section.	Total Points Points Given:
Formatting & organizations	Excellent The report has exceptionally followed the formatting style and well-organized information.	Good The report has attractive formatting and well-organized information.	Fair The report has basic format but not organized information.	Poor There are no formatting for this section.	Total Points Points Given:

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