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iRubric: Commercial rubric

iRubric: Commercial rubric

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Commercial 
Commercial
Student(s) will produce a Commercial
Rubric Code: G2W55W9
By Antonie
Ready to use
Public Rubric
Subject: Education  
Type: Survey  
Grade Levels: 9-12

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  Distinguished/Oscar

4 pts

Proficient/Independent

3 pts

Apprentice "B" Movies

2 pts

Amature/Home Video Re-do

1 pts

Topic/Content

Distinguished/Oscar

Topic thoroughly covered in an interesting and creative manner. It made me want to buy the product.
Proficient/Independent

Topic generally covered in an interesting and creative manner. I was somewhat motivated to buy the product.
Apprentice "B" Movies

Topic somewhat covered in an interesting and creative manner. I was not really motivated to buy the product.
Amature/Home Video Re-do

Topic not thoroughly covered in an interesting and creative manner. I was not motivated to buy the product.
Treatment/Script

Distinguished/Oscar

Plan sheet very detailed, followed and revisions noted
Proficient/Independent

Plan sheets are weak in 1 or 2 areas
Apprentice "B" Movies

A few areas planned, but more effort should have been put into the plan sheets
Amature/Home Video Re-do

Hardly any effort in planning
Basic Camera Skills

Distinguished/Oscar

Footage steady and in focus;no headroom or alignment errors
Proficient/Independent

1 or 2 errors that could not be removed in editing
Apprentice "B" Movies

Some parts are difficult to watch because basic camera skills are weak
Amature/Home Video Re-do

Errors make viewing difficult
Shots

Distinguished/Oscar

Creative shots used for a purpose: basic sequence, matching action, over the shoulder, plus a variety of distances and angles
Proficient/Independent

A few long stretches of time where it would have been good to change shots
Apprentice "B" Movies

Minimal effort to add variety in shots
Amature/Home Video Re-do

Not much beyond pointing and shooting
Editing

Distinguished/Oscar

Shots left in serve a purpose; transitions and special effects used when necessary
Proficient/Independent

Lack of or over-use in several areas; long scene which is not necessary
Apprentice "B" Movies

message is lost by over-use of special effects or transitions; too much unnecessary footage kept in video
Amature/Home Video Re-do

Minimal effort to improve quality of footage through editing
Sound

Distinguished/Oscar

Voice levels are consistent,
Proficient/Independent

One or two weak areas where sound quality is poor
Apprentice "B" Movies

Sound levels are inconsistent; narration is too soft
Amature/Home Video Re-do

Sound quality is poor; audience will have a hard time hearing on TV
Deadline

Distinguished/Oscar

All filming and production appointments and deadlines met
Proficient/Independent

A reminder or reschedule necessary because of student(s)error
Apprentice "B" Movies

Student(s) had to be reminded repeatedly or had to reschedule several times
Amature/Home Video Re-do

Video not finished by deadline
Storyboard

Distinguished/Oscar

Storyboard is thorough and descriptive. Well done.
Proficient/Independent

Storyboard generally understood and formatted well.
Apprentice "B" Movies

Storyboard is vague and confusing
Amature/Home Video Re-do

Storyboard was not submitted
Mood/Tone

Distinguished/Oscar

Mood/Tone was appropriate for public service announcement.
Proficient/Independent

Mood/Tone was generally appropriate for public service announcement.
Apprentice "B" Movies

Mood/Tone was somewhat appropriate for public service announcement.
Amature/Home Video Re-do

Mood/Tone was not appropriate for public service announcement.



Keywords:
  • Video Production



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