iRubric: LivePlan Startup rubric

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LivePlan Startup

POSTER MAKING: Product Innovation and Entrepreneurship

Your task is to create a creative and innovative PRODUCT that will SOLVE a problem and/or present a solution to consumers in our society.

Rubric Code: F24X32A

By jayschach

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Startup Plan
	Needs Improvement 1 pts	Working toward Mastry 2 pts	Mastered 3 pts	In Depth Mastery 4 pts
Idea Generation Was the problem worth solving. back up with relevant data	Needs Improvement There was no relevance between the product and the creativity. No new product was created.	Working toward Mastry There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.	Mastered Creativity was average, related to the product. Project had major adjustments to an existing product.	In Depth Mastery There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Target Market Using IBISWorld in Library database resources, what is the market size and what are the segments of the market	Needs Improvement -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product.	Working toward Mastry -Your advertisement did not connect with your intended audience. -Very little of the advertisement was convincing to buy your product.	Mastered -Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.	In Depth Mastery It was very clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Value Proposition Is your solution really solving customer pains.	Needs Improvement There was at least 1 Value Proposition given for your product.	Working toward Mastry There were 2 convincing Value Propositions given to support why people should buy your product.	Mastered There were 3 Value Propositions given to support why people should buy your product.	In Depth Mastery There were 4 or more convincing Value Propositions given to support why people should buy your product.
LivePlan Is your LivePlan content backed up by database research	Needs Improvement Little to no thought or research is evident.	Working toward Mastry There is evidence of some thought and/or research.	Mastered It is developed and evident that there was thought and/or research.	In Depth Mastery It is evident that your product idea was well thought out and researched.
Final Plan The plans Executive Summary, Opportunity, Execution, Company Organization, and Financial plan flowed all together	Needs Improvement -The final product was unorganized, messy, and was not suitable for this task.	Working toward Mastry -The final presentation was average with little effort put into the design of the product.	Mastered -The final product was above average with more than average effort demonstrated in the final product.	In Depth Mastery -The final production was a great example of a successful product idea.

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Startup with LivePlan

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