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iRubric: Media Literacy - Advertisments rubric

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Media Literacy - Advertisments Media Literacy - Advertisments Create an advertisement for a food that you would find in a healthy diet. Use pictures, words and numbers. Rubric Code: F22XX6A By deirs3 Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: K-5

Media Literacy
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Knowledge types, purposes, and effectiveness of persuasive techniques and advertisements	Level 1 Demonstrates limited knowledge and understanding of the product being advertised. Unknown why a person should choose this product.	Level 2 Demonstrates some knowledge and understanding of the product being advertised. Product choice is somewhat clear.	Level 3 Demonstrates considerable knowledge and understanding of the product being advertised. Product choice is clear.	Level 4 Demonstrates thorough knowledge and understanding of the product being advertised. Student is clear why a person should choose this product.
Audience communication with audience for intended purpose	Level 1 Communicates for target audiences and purpose through their ad with limited effectiveness.	Level 2 Communicates for target audiences and purpose through their ad with some effectiveness.	Level 3 Communicates for target audience and purpose through their ad with considerable effectiveness.	Level 4 Communicates for target audiences and purpose through their ad with a high degree of effectiveness.
Creativity uses colour and pictures to attract customers	Level 1 Student has used no colour and pictures in his/her advertisment to attract customers attention to the product.	Level 2 Student has used some colour and pictures in his/her advertisment to attract customers attention to the product.	Level 3 Student has used many colours and pictures in his/her advertisment to attract customers attention to the product.	Level 4 Student has used several colours and pictures in his/her advertisment to attract customers attention to the product. Extra attention to detail.
Grammar/Punctuation (Spelling, grammar, etc.)	Level 1 Writing is not comprehensible there is little or no punctuation used. Nearly all words are misspelled	Level 2 Writing includes some mechanics (subject/verb agreement), but still demonstrates little punctuation and uses invented spelling	Level 3 Writing is nearly free of spelling errors, most grammar is correct with some, but few errors still evident.	Level 4 Writing demonstrates clear and concise knowledge of grammar/punctuation and makes few to no errors.