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iRubric: Business Card Design Rubric

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Business Card Design Rubric 
Below is the criteria for a well-planned and designed Business Card. The program used is Photoshop. You must have the following: 3.75 inches for the width and 2.25 inches for the height, resolution set to 200 pixels/inch, 1 logo, a contact name with position title, Twitter handle or email address and a phone number.
Rubric Code: ECW2X8
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Card Design Rubric
  Below Standard

2 pts

Approaching Standard

5 pts

Meets Standard

8 pts

Exceeds Standard

10 pts

Consistent Design

Below Standard

Inconsistent fonts, color, sizes, and style.
Design seems to"busy" and makes business card difficult to read;Images are randomly placed or all in the same place;
Margins are not con- sistent;There is a lot of white space.Business card is not created in
Photoshop.
Approaching Standard

Fonts are nearly all of consistent size, color, and style;Colors are somewhat consistent and easy to read;Images are mostly balanced in size and layout;Minimal white space
Meets Standard

Fonts are all of size, color, and style are consistent;Colors are consistent and easy to read;Images are balanced in size and layout;No white space appears anywhere on business card
Exceeds Standard

All requirements are presented in a clever and professional manner and ready to print.
Organization

Below Standard

There is no logical order or flow to information;
Titles, subheadings, or text are missing;
Incomplete information
Approaching Standard

Titles, subheadings, and text all follow a somewhat logical outline order;
Placement of titles, subheadings, and text make reading difficult;
Information is nearly complete
Meets Standard

Titles, subheadings, and text all follow logical outline order;
Placement of titles, subheadings, and text is easy to follow;
Information is complete
Exceeds Standard

Organization shows thoughtful or clever placement of subheadings and text. Headings for each section are appropriate.
Visual Appeal

Below Standard

Dull design;Fonts, style, and design are very distracting;Graphics confuse the reader or are distorted.
Approaching Standard

Design is adequate, but unexciting;
Fonts, style, and design are somewhat distracting;
Graphics are ill-placed or do not enhance reader's understanding of topic
Meets Standard

Design makes reader want to learn more;Fonts, style, and design are appropriate and complement the topic;
Graphics draw reader's attention
Exceeds Standard

Clever and professional design that compels reader to open brochure. Graphics and design add information through captions or clear data to the reader's understanding.
Conventions

Below Standard

There are so many errors that the reader stops reading
Approaching Standard

There are several errors;
Errors are distracting and prevent reader from enjoying and reading business card
Meets Standard

There are very few errors;
Small errors do not prevent reader from enjoying and reading business card
Exceeds Standard

There are no conventions errors
Bus.Card

Below Standard

One or more of the required documents is missing from the assignment
Approaching Standard

The documents do not have a consistency between them. They look like they are different businesses.
Meets Standard

All documents are related to each other and compliment each other. There is a consistency to the documents.
Exceeds Standard

The documents presented are very polished and professional. Very skillful use of the technology and imagination.



Keywords:
  • business card photoshop







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