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iRubric: Marketing Plan Project Rubric

iRubric: Marketing Plan Project Rubric

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Marketing Plan Project Rubric 
Marketing Plan Project Rubric
Students develop a marketing plan for a fictional product that they will present to the class. Each student pair decides what fictional product they would like to create and how they are going to market it to their consumers. Students were given the areas that were to be addressed in their marketing plan.
Rubric Code: DX66B6A
By pmclaine
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  None

0 pts

Poor

Does not meet Expectations

5 pts

Fair

Meets Expectations, yet lacks some of the information

10 pts

Good

Is above expectaions, only contains errors or does not include all necessary parts.

15 pts

Excellent

Meets or Exceeds Highest Expectations.

20 pts

Notes

(N/A)

Introduction

None

No introduction.
Poor

Introduction only contains one of the required elements of the introduction.
Fair

Introduction lacks one or more of the required elements of the introduction.
Good

Introduction contains all but one of the required elements of the introduction.
Excellent

Introduction has no errors and all of the required elements of the introduction.
Notes
Marketing Plan

None

No marketing plan.
Poor

Marketing Plan only contains one or the required elements of the marketing section.
Fair

Marketing Plan lacks one or more of the required elements of the marketing section.
Good

Marketing Plan contains all but one of the required elements of the marketing section.
Excellent

Marketing Plan has no errors and all of the required elements of the marketing section.
Notes
Implementation/Logic

None

Marketing Plan is not implemented at all.
Poor

Marketing Plan is implemented but is not logical.
Fair

Marketing Plan is implemented with minimal logic.
Good

Marketing Plan is implemented and is logical, however not completed.
Excellent

Marketing Plan is implemented and is very logical.
Notes
Verbal Presentation

None

Student gives no verbal presentation to the class.
Poor

Student is not prepared, organized and speaks very low while giving presentation.
Fair

Student is somewhat prepared and organized, but does not make eye-contact with the audience.
Good

Student is organized, speaks clearly, makes frequemt eye-contact, presentation is just a little shaky.
Excellent

Student is organized, speaks clearly, avoids distracting words, makes frequent eye contact and the presentation is very smooth and polished.
Notes
Visual

None

Marketing Plan contains no visual
Poor

Marketing Plan contains a very minimal amount for the visual when presented to the class.
Fair

Marketing Plan does contain a visual, however it's purpose is not clear and concise
Good

Marketing Plan contains a visual with a clear purpose, but does not totally incorporate the visual in to the business plan.
Excellent

Marketing Plan contains a visual that is clear and concise, and is utilized with a clear purpose.
Notes
Time spent in class working

None

Student spent no time working on the marketing plan during class.
Poor

Student spent very little time given to work on the marketing plan in class.
Fair

Student spent a fair amount of time given to work on their marketing plan in class.
Good

Student spent an adequate amount of class time given to work on their marketing plan.
Excellent

Student spent all the time they were given during class to work on their marketing plan.
Notes



Keywords:
  • Entrepreneurial Ventures Marketing Plan

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