iRubric: TV Commercial rubric

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TV Commercial

Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Grammar- Correct, Clarity - audible

Rubric Code: D429W5

By metauvel

Ready to use

Public Rubric

Subject: Social Sciences

Type: Project

Grade Levels: 9-12

Presentation Rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Poor Commercial presents information in illogical sequence which the audience can hardly follow. There are three errors in the timing between words and pauses.	Fair Commercial presents information in a somewhat logical sequence which the audience can somewhat follow. There are two errors in the timing between words and pauses.	Good Commercial presents information in a somewhat logical, interesting sequence which the audience can somewhat follow. There is one error in the timing between words and pauses.	Excellent Commercial presents information in logical, interesting sequence which the audience can clearly follow and the timing between words and pauses aid in the commercial's effectiveness.
Persuasive Content	Poor The TV Commercial communicates the Non-Profit service but evidence of all three of the persuasive characteristics, ethos, pathos, and logos are lacking.	Fair The TV Commercial communicates the Non-Profit service but evidence of two of the persuasive characteristics, ethos, pathos, and logos are lacking.	Good The TV Commercial communicates the Non-Profit service but evidence of one of the persuasive characteristics, ethos, pathos, and logos is lacking.	Excellent The TV Commercial clearly communicates the Non-Profit service persuasively and uses all persuasive characteristics effectively.
Text and Graphics	Poor The TV Commercial uses poor graphics or no graphics at all and detracts from the overall presentation.	Fair The TV Commercial occasionally uses graphics that rarely support text and presentation.	Good The TV Commercial's graphics relate to text and presentation.	Excellent The TV Commercial's graphics explain and reinforce screen text and presentation.
Grammar and Mechanics	Poor Presentation has four or more spelling errors and/or grammatical errors.	Fair Presentation has three misspellings and/or grammatical errors.	Good Presentation has no more than two misspellings and/or grammatical errors.	Excellent Presentation has no misspellings or grammatical errors.
Volume and Clarity	Poor Actor(s) mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear	Fair Actor(s) voice is low in volume. Actor incorrectly pronounces terms. Audience members have difficulty hearing.	Good Actor's voice is clear. Actor(s) pronounces most words correctly. Most audience members can hear with little effort.	Excellent Actor(s) uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Time	Poor The TV Commercial is 3 seconds above or below the time limit.	Fair The TV Commercial is 2 seconds above or below the time limit.	Good The TV Commercial is 1 second above or below the time limit.	Excellent Commercial is exactly 15 seconds.

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