iRubric: Public Service Announcement rubric

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Public Service Announcement

Using Microsoft Movie Maker, create a Public Service Announcement that will promote awareness of the given topic and persuade the audience to take action.

Rubric Code: CXW5XB7

By VTracy

Ready to use

Public Rubric

Subject: Foreign Languages

Type: Project

Grade Levels: 6-8

Public Service Announcement
	Advanced 20 pts	Intermediate 18 pts	Proficient 15 pts
Objective	Advanced The message is clear, persuasive, and compelling. Students create an original, accurate and interesting PSA that adequately addresses the chosen issue. The PSA is persuasive enough to motivate people to adopt behaviors that will mitigate change.	Intermediate The message is clear and convincing. Students create an accurate PSA that adequately addresses the chosen issue.	Proficient There is a message but lacks enough interest to be compelling. Students create an accurate PSA but it does not adequately address the issue.
Content	Advanced The PSA communicates an accurate understanding of the topic and raises awareness about the causes and consequences. Subject knowledge is excellent. Evidence of genuine learning– others find work useful and benefit from this product.	Intermediate Message clear and convincing. Student creates an accurate PSA that adequately addresses the chosen issue.	Proficient Includes essential information about the topic but there are 1-2 factual errors. New learning for student only – not developed or useful for others.
Presentation	Advanced The product shows a large amount of original thought. Ideas are creative and inventive. The sounds, visual images, and words work together to tell a compelling story.	Intermediate The product shows some original thought. Work shows new ideas and insights The sounds, visual images, and words tell a story.	Proficient The product uses other people's ideas (giving them credit), but there is little evidence of original thinking. The is a message but it lacks enough interest to be compelling.
Visuals	Advanced We used many visuals and our visuals allowed my reader to learn some more information or elicit an emotional response by looking at them.	Intermediate We used at least 1 visual and that visual made sense with the information being presented.	Proficient We did not use any visuals, we only showed words in the video or our visuals did not make sense with the information being presented.
Job/Role in Presentation	Advanced I completed my role and worked cooperatively with group members the whole time. Used time well during each class period. Focused on getting the project done. Never distracted others.	Intermediate I completed my role but did not work cooperatively with my group members the whole time. Used time well during each class period. Usually focused on getting the project done and never distracted others.	Proficient I did not fully complete my role to help put this presentation together.Used some of the time well during each class period. There was some focus on getting the project done but occasionally distracted others.

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