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iRubric: Marketing Plan Rubrics

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Marketing Plan Rubrics Marketing Plan Rubrics Students will prepare a marketing plan and demonstrate mastery of marketing tools, concepts and strategy in its use. Rubric Code: CXCX384 By tbeauvais Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Marketing Plan Rubric 100 % Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Defined the target market 25 % Identified the appropriate target market(s)	Poor Student neither mentioned nor had a clue about the consumers targeted by the seller of the product or service.	Fair Student either mentioned the targeted consumer with some uncertainty, or the student was not clear about the consumer.	Good Student clearly identified the target customer with precision and confidence.
Described the product market 25 % Recognized various dimension of the product market	Poor Student did not understood the concept at all.	Fair Student could not distinguish a product market from a service.	Good Student recognized essential characteristics and components of the product market.
promoted the product/services 25 % Demonstrate an understanding of effective promotional strategy	Poor Student neither understood nor appreciated the debth of promotion;it goes far beyond advertising.	Fair Student applied alternative promotional approaches, but lacked precision in identifying the best one.	Good Student demonstrated skill while employing appropriate promotional strategy.
employed appropriate selling method 25 % Recognize the importance of consumers in marketing and selling products and services	Poor Student had a rudimentary understanding of selling, but it wasn't sufficient enough to guarantee marketing success.	Fair Student either understood marketing and selling products but not both.	Good Student clearly understood the marketing concept and various selling approaches.