iRubric: Marketing Plan/Product Project Rubric

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Marketing Plan/Product Project Rubric

Students develop a marketing plan for a fictional product that they will present to the class. Each student decides what fictional product they would like to create and how they are going to market it to their consumers. The areas of the marketing plan that are required were outlined in the assignment sheet.

Rubric Code: CX66B6B

By pmclaine

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Name of Your Product
	None 0 pts	Poor Does not meet Expectations 5 pts	Fair Meets Expectations, yet lacks some of the information 10 pts	Good Is above expectaions, only contains errors or does not include all necessary parts. 15 pts	Excellent Meets or Exceeds Highest Expectations. 20 pts	Notes (N/A)
Introduction/The Marketing Plan Outline each area of the Marketing Plan and apply each section to the product you plan to market.	None No introduction.	Poor Introduction only contains one of the required elements of the introduction.	Fair Introduction lacks one or more of the required elements of the introduction.	Good Introduction contains all but one of the required elements of the introduction.	Excellent Introduction has no errors and all of the required elements of the introduction.	Notes
The Marketing Mix Address all ares of the Four P's for your product.	None No evidence the Marketing Mix.	Poor The Marketing Mix only contains one or the required elements of the marketing section.	Fair Marketing Mix lacks one or more of the required elements of the marketing section.	Good Marketing Mix contains all but one of the required elements of the marketing section.	Excellent Marketing Mix has no errors and all of the required elements of the marketing section.	Notes
3D Model Create a 3D model that can be presented to the class.	None 3D Model is not implemented at all.	Poor 3D Model is implemented but sloppy and not a lot of time was spent on the model.	Fair 3D Model is implemented with minimal effort and does not match the marketing plan and is not logical to the product summary.	Good 3D Model is implemented and is logical, however not completed.	Excellent 3D Model is implemented and is very logical and fits the marketing plan and is attractive.	Notes
Verbal Presentation Create a PowerPoint Presentation that includes all elements of the Marketing Plan and the Four P's	None Student gives no verbal presentation to the class.	Poor Student is not prepared, organized and speaks very low while giving presentation.	Fair Student is somewhat prepared and organized, but does not make eye-contact with the audience.	Good Student is organized, speaks clearly, makes frequemt eye-contact, presentation is just a little shaky.	Excellent Student is organized, speaks clearly, avoids distracting words, makes frequent eye contact and the presentation is very smooth and polished.	Notes
Sample Ad Students will create a Sample Advertisement for Promotion	None	Poor	Fair	Good	Excellent	Notes
Time spent in class working	None Student spent no time working on the marketing plan during class.	Poor Student spent very little time given to work on the marketing plan in class.	Fair Student spent a fair amount of time given to work on their marketing plan in class.	Good Student spent an adequate amount of class time given to work on their marketing plan.	Excellent Student spent all the time they were given during class to work on their marketing plan.	Notes

Keywords:

Entrepreneurial Ventures Marketing Plan

Subjects:

Business

Types:

Project

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