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iRubric: News Broadcast rubric

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News Broadcast 
for use with television and radio news broadcasts
Rubric Code: BX424A5
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Group News Broadcast
  Beginning

60 pts

Developing

80 pts

Proficient

90 pts

Advanced

100 pts

Duration

Beginning

The newscast is over a minute shorter or longer than 15 min
Developing

The newscast is more than 30 secs but less than a minute under or
Proficient

The newscast is less than 30 secs under or over 15 min long
Advanced

The newscast is 15 min long
Presentation

Beginning

Performance is not professional. There are numerous errors in broadcast.
Developing

Performance attempts professionalism but comes across as immature or monotone.
Proficient

Performance is professional and complete.
Advanced

Performance is professional and creative. Skill and mastery of broadcast concepts are beyond expectations.
Lead Content

Beginning

The story leads do not tell all of who, what when, where, why or how. The facts may be incomplete, wrong or not properly sourced.
Developing

The story leads tells majority of who, what, when, where, why or how. The facts are mostly correct. Some may be incomplete or not properly sourced.
Proficient

The story leads contains all 5 W's. The facts are complete, correct and properly sourced.
Advanced

All story leads are organized and describes the 5 W's with skill and clarity beyond expectations.
Story Content

Beginning

The facts are incorrect, wrong, not properly sourced or undeveloped. The facts may be confusing or inappropriate for the story and news broadcast.
Developing

Attempts to develop the facts, but are not clearly described or sourced.
Proficient

Clearly and accurately develops facts. Information is clearly described.
Advanced

Story is developed in a way that shows skill and mastery beyond expectations
Interview / Addressing questions

Beginning

Speaker lacked
answers to obvious
questions the
audience would be
likely to ask.
Speaker struggled
to link answer to
content of
presentation.
Developing

Speaker made a
strong effort to
answer questions,
but lacked depth of
knowledge beyond
what he/she already
presented.
Proficient

Questions handled in
a knowledgeable
way but with some
hesitation. Speaker
clearly demonstrated
further depth of
knowledge than just
the information in
his/her presentation.
Advanced

Questions handled
with confidence and
in a knowledgeable
way. Speaker clearly
demonstrated further
depth of knowledge
than just the
information in his/her
presentation.
Editing

Beginning

There are major errors in editing and mechanics. Production and script are poor.
Developing

There are some errors in editing and mechanics. Production and script are adequate.
Proficient

Minimal errors in editing and mechanics. Production and script are complete and show creativity.
Advanced

No errors in editing or mechanics. Production and script are complete and developed in a way that exceeds expectations.
Style

Beginning

News style maybe inappropriate for the story. Story is not told from top down perspective.
Developing

News style is appropriate. Some story facts are incorrectly sequenced for top down perspective.
Proficient

News style is correct and effective. Facts are in correct order using top down perspective.
Advanced

News style is correct, creative and effective. Facts are in correct order and are developed in a creative and entertaining way.
Visual Aids

Beginning

No visual aids.
Developing

Medium quality of intro and outro wipes. Some chosen images
extraneous to
presentation or
marginally support
presentation. Too
much/little extra
detail.
Proficient

Semi professional looking intro and outro wipes Reasonable Chromakey, images
and text, not always
well-placed. Figures
clearly support ideas
presented. May have
some extra/missing
info
Advanced

Professional looking intro and outro wipes (cortinillas entrada y salida),
Well-selected, wellplaced
Chromakey, images and
text. Figures clearly
support ideas
presented without
extraneous info.
Closure

Beginning

Closure nonexistent
or very
abrupt. Lack of
synthesis.
Developing

Closure shown but
poorly explained by
speaker. Audience
has to summarize for
themselves.
Proficient

Closure stated.
Summary perhaps
not quite fully
supported by
evidence shown, but
main points clear.
Advanced

Closure explicit and clearly
stated. Summary
integrated main points
and brought the
presentation to a
logical & effective
closure





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