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iRubric: ADVERTISEMENT rubric

iRubric: ADVERTISEMENT rubric

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Students will create an advertisement of their choice for a company, product or service of their choice
Rubric Code: B23XB9C
By ggdale
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Advertisement for a Company/Product/Service
 

1 pts


2 pts


3 pts


4 pts

SLOGAN & LOGO

1

Slogan and logo is vague and uninteresting or missing
2

Slogan and logo does not directly relate to the product; slogan/logo is not completely unique, slogan/logo is a bit memorable, but can be much stronger
3

Slogan and logo relates directly to the product and catches the reader's attention
4

Slogan and logo relate directly to the product; it is unique, easily remembered; incites the reader to purchase the product right away!
Layout of Advertisement on Page

1

Little variety; not unique; maybe messy and unbalanced on the page
2

Flyer not totally effective; may look as if it was done hurriedly and sloppily
3

Shows some effort in designing ad may have some flaws, but is still appealing, is well balanced/properly laid-out across the length and width of the page
4

Shows consistent effort in designing ad; is very eye-catching and appealing, is well balanced/properly laid-out across the length and width of the page.
HEADLINE

1

The headline is vague, has very little relevance to the ad; maybe messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present, does not identify the benefit
2

The headline is somewhat vague, some details missing; appeals to the appropriate target audience, emotional appeals are weak, does not identify the benefit
3

The headline is visible and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, identifies the benefit to the reader
4

The headline immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing, identifies the benefit to the reader
COPY

1

No clear selling message; does not use any of the keywords related to a copy, such as compare, introducing, now, price, save, easy, new, etc
2

Has an indirect selling message, but may not appeal to the senses; does not use any of the keywords related to a copy, such as compare, introducing, now, price, save, easy, new, etc.
3

Has a direct selling message, appeal to the senses; but does not use any of the keywords related to a copy, such as compare, introducing, now, price, save, easy, new, etc.
Provides a call to action (ex. shop now! contact us... etc.)
4

Has a direct selling message, and appeals to the senses; uses any of the keywords related to a copy, such as compare, introducing, now, price, save, easy, new, etc.
Provides a call to action (ex. shop now! contact us... etc.)
ILLUSTRATION

1

Does not appeal to the reader, the layout is not balanced; the illustration is not related and does not connect to the product/company/service
2

Is vaguely appealing; the layout is not balanced and may not have an adequate amount of white space; product description may be incomplete; illustration is not very clear
3

Is somewhat appealing, may or may not catch the reader's attention. The layout is balanced with an adequate amount of white space; product description complete; the illustration is clear
4

Is appealing and immediately catches the reader's attention. The layout is simple and balanced with an adequate amount of white space; excellent description of the product in a few words; illustration highly effective
SIGNATURE

1

None is included-this will result in a 0, if an attempt is made to include a signature that is not overpowering, but is also not relevant it will be awarded 1pt.
2

There is an overpowering signature (yours as the sponsor), but it distracts from the ad.
3

There is a signature (yours as the sponsor), that may use some of the right color schemes that blend in with the ad, and font style and font size that may be somewhat appropriate.
4

There is a signature (yours as the sponsor), that uses the right color scheme, font style, and font size that is appropriate for the ad.
Grammar, Spelling, etc

1

There are more than 3 errors related to grammar, spelling, or sentence structure
2

There are at least 2-3 errors related to grammar, spelling, or sentence structure
3

There are no more than 1 error related to grammar, spelling, or sentence structure
4

There are no errors related to grammar, spelling, or sentence structure, the ad is well written with appropriate language.



Keywords:
  • Advertisement


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