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iRubric: Public Service Announcement Video rubric

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Public Service Announcement Video

Public Service Announcement Video

Rubric Code: AXXACWB

By SeaBee1851

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

YouTube Video Public Service Announcement
	Excellent 5 pts	Good 4 pts	Average 3 pts	Fair 2 pts	Poor 1 pts
Instruction & Concepts 20 pts Level of understanding about instructions and concepts.	Excellent Video is planned carefully; understanding of all concepts and instructions is clearly demonstrated.	Good Video is planned carefully; understanding of most concepts and instructions is demonstrated.	Average Video is planned adequately; understanding of some concepts and instructions demonstrated.	Fair Video shows some evidence of planning.	Poor Video shows little evidence of understanding the concepts and instructions.
Craftsmanship/ Skill 20 pts The control, adaptation and selection.	Excellent Video shows outstanding craftsmanship,with clear attention to control, adaptation, and selection.	Good Video shows good craftmanship, with some attention to control, adaptation and selection.	Average Video shows average craftmanship and average attention to control, adaptation and selection.	Fair Video displays fair craftsmanship and some attention to control, adaptation and selection.	Poor Video shows poor craftmanship and little attention to control, adaptation and selection.
Use of Imagery 20 pts Expression of ideas through images	Excellent The video demonstrates personal expression and originality in using images to enhance the storyline.	Good The video demonstrates some personal expression and uniqueness.	Average The video demonstrates an average amount of personal expression.	Fair The video shows some personal expression.	Poor The video demonstrates little personal expression.
Creativity & Originality 20 pts Creative, unique ideas were used in the visuals, voiceover script, and the soundtrack.	Excellent The student demonstrates superior creativity and originality in the selection of the visual and auditory components of the video.	Good The student demonstrates good use of creativity and originality in the selection of the visual and auditory components of the video.	Average The student demonstrates average use of creativity and originality in the selection of the visual and auditory components of the video.	Fair The student demonstrates some use of creativity and originality in the selection of the visual and auditory components of the video.	Poor The student shows little evidence of creativity or originality in the selection of the visual and auditory components of the video.
Effort 20 pts Work ethic; the time dedicated to the project.	Excellent The student put forth extraordinary effort to complete the project.	Good The student put forth the effort required to complete the project well.	Average The student put forth the minimum effort required to finish the project.	Fair The student put forth some effort; below the minimum needed to accomplish project goals.	Poor The student put forth little effort required to finish the project.

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