iRubric: PSA Rubric

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PSA Rubric

Students will create their own ONE-MINUTE public service announcement (PSA) to educate and persuade others on a hazardous materials issue or unhealthy food product. The PSA should include 3-4 powerful facts, tools or skills others can use to convey their message and a creative way of making their message clear.

Rubric Code: AXB94A4

By ywong07

Ready to use

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 6-8

Public Service Announcement
	Not Yet Acceptable 1 pts	Can be Stronger 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
Content	Not Yet Acceptable Students showed no understanding of the content and included no factual information to persuade audience.	Can be Stronger Students showed a very basic understanding of the content and included some factual information to persuade audience.	Meets Expectations Students showed understanding of the content and included mostly factual information to persuade audience. (2 facts) The message is evident and clear.	Exceeds Expectations Students showed full understanding of the content and included factual information to persuade audience. (3 or more facts) The message is evident, clear, and supported.
Skill	Not Yet Acceptable Students have not shown how to communicate their knowledge of the subject or teach	Can be Stronger Students showed some understanding of analyzing the content and used some knowledge of the skill to persuade audience. It could be improved with more specific tools to help students understand what to do	Meets Expectations Students showed understanding of analyzing the content and used some of their knowledge of the skill to persuade target audience.	Exceeds Expectations Students showed full understanding of the content and used their knowledge of the skill to persuade target audience.
Directions	Not Yet Acceptable Students did not follow directions and did not include message, facts, persuasive technique, and support organization into their PSA. PSA is shorter than 30 sec limit.	Can be Stronger Students did not follow all directions and did not include all parts of the message, facts, persuasive technique, and support organization into their PSA. PSA exceeds 30 sec limit.	Meets Expectations Students followed mostly all directions and included message, facts, persuasive technique, and support organization into their PSA. PSA was approximately 1 minute	Exceeds Expectations Students followed all directions and included message, facts, survey info, persuasive technique, and support organization into their PSA. Timing just-about exactly 1 minute
Creativity	Not Yet Acceptable Students did not understand the importance of presentation. Ideas were not clear or organized and the one-minute time frame was not used effectively	Can be Stronger Students were mildly creative and used either props or voice inflection; some order and neatness, somewhat original ideas, graphics do not distract from the message. Elements in PSA are incongruent	Meets Expectations Students were creative in writing and presenting their PSA, using some props, voice inflection; neatly presented, original ideas, graphics support the message. The PSA was smooth	Exceeds Expectations Students were very creative in writing and presenting their PSA, using props, voice inflection and passion ; visually pleasing, extremely neat, original ideas, graphics support and add to the message.

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PSA Bullying

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