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iRubric: Analyzing Misleading Marketing Claims rubric
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Analyzing Misleading Marketing Claims
Video Essay
Through this project, students will gain a deeper understanding of food labels and sustainable claims while developing critical thinking skills necessary to navigate the complexities of the food industry as informed consumers. Students will be able to assess their understanding and proficiency in deciphering misleading marketing tactics and making informed choices about the food they consume.
Rubric Code:
A247A66
By
cpdelavega
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
9-12
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Analyzing Misleading Marketing Claims
Insufficient
5 pts
Sufficient
10 pts
Proficient
15 pts
Accomplished
20 pts
Food Label Analysis
Insufficient
Limited understanding of food labels and their significance.Provides a superficial critique of misleading marketing claims, lacking depth or specificity.
Sufficient
Basic understanding of food labels but lacks depth in analysis. Offers a basic critique of misleading marketing claims, identifying some flaws or inconsistencies but lacks comprehensive analysis.
Proficient
Demonstrates a clear understanding of food labels and effectively analyzes their components. Conducts a thorough critique of misleading marketing claims, identifying multiple flaws, inconsistencies, or ethical concerns; provides evidence-based arguments to support critique.
Accomplished
Provides thorough analysis of food labels, identifying misleading marketing tactics and offering insightful interpretations. Delivers an insightful and nuanced critique of misleading marketing claims, demonstrating a sophisticated understanding of the complexities and implications; offers constructive suggestions for addressing or mitigating the impact of such claims on consumers and the food industry.
Research & Data Collection
Insufficient
Limited or inadequate research methods are employed; sources are unreliable or insufficiently diverse. Data analysis is absent or lacks clarity; limited understanding of statistical techniques or relevance to research objectives.
Sufficient
Research methods are employed, but sources lack diversity or reliability; limited quantity or relevance of data collected. Conducts basic data analysis, but lacks depth or coherence in interpretation; limited use of statistical techniques to draw meaningful conclusions.
Proficient
Demonstrates thorough research methods, utilizing diverse and reliable sources; sufficient quantity and relevance of data collected to support research objectives. Conducts thorough data analysis, utilizing appropriate statistical techniques to identify patterns, trends, and correlations; effectively interprets data findings in relation to research objectives.
Accomplished
Implements comprehensive and rigorous research methods, utilizing a wide range of diverse and reliable sources; abundant quantity of relevant data collected, enhancing the depth and validity of research findings.
Opposing Viewpoint
Insufficient
Fails to acknowledge or consider opposing viewpoints related to misleading marketing claims in the food industry.
Sufficient
Briefly acknowledges opposing viewpoints but lacks depth in analysis or consideration of alternative perspectives.
Proficient
Adequately addresses opposing viewpoints, demonstrating understanding and empathy towards different perspectives; integrates opposing arguments into the discussion to provide a balanced view.
Accomplished
Thoroughly examines opposing viewpoints, engaging in critical analysis and thoughtful reflection on alternative perspectives; presents counterarguments effectively to strengthen the overall argument and understanding of the topic.
Presentation
Insufficient
Presentation lacks organization and fails to effectively communicate key points.
Sufficient
Presents information adequately but lacks engagement and creativity.
Proficient
Presents information clearly and concisely, engaging the audience with relevant visuals and examples.
Accomplished
Delivers an engaging and informative presentation that effectively conveys the importance of understanding food labels and sustainable claims.
Infographic
Insufficient
The infographic is cluttered or has too many blank spaces, and it is difficult to understand.
Sufficient
The infographic provides basic information but lacks visual appeal and clarity.
Proficient
The infographic is visually appealing and effectively communicates key points about food labels and sustainable claims.
Accomplished
The infographic is visually stunning and conveys information clearly and concisely, serving as a valuable resource for consumers.
Commericial Video
Insufficient
The video contains fewer than two claims about the rhetorical techniques used in marketing. The video does not communicate the rhetorical purpose or consumerism critique. The video does not effectively use audio, video, text, graphics, and Works Cited page.
Sufficient
The video contains three claims about the rhetorical techniques used in marketing. The presentation has inconsistent rhetorical analysis and critique.The video does not effectively use audio, video, text, graphics, and Works Cited page.
Proficient
The video contains four claims about the rhetorical techniques used in marketing. The presentation maintains an adequate rhetorical analysis and the effectiveness of the critique.The video does not effectively use audio, video, text, graphics, and Works Cited page.
Accomplished
The video contains five or more claims about the rhetorical techniques used in marketing. The presentation adds to the rhetorical analysis and effectiveness of the critique. The video does not effectively use audio, video, text, graphics, and Works Cited page.
Professionalism
Insufficient
Lacks professionalism in developing tone and language. Fails to convey a sense of competence or reliability.
Sufficient
Language and tone are somewhat professional. There may be occasional lapses or inconsistencies.
Proficient
Language and tone are consistently professional, conveying competence, and credibility.
Accomplished
Exemplifies the highest standards of professionalism, reflecting meticulous attention to detail, accuracy, and clarity.
Subjects:
English
Humanities
Types:
Project
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