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iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create an advertisement using persuasive details and emotional appeals, and effective advertising techniques; complete with a slogan and word choice. Rubric Code: ZX33X6B By dragozetic Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: (none)

Advertisement
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
WORD CHOICE	Level 1 Information about the product is vague and lacks punch. The ad does not appeal to the audience.	Level 2 Information does not directly relate to the product; is not completely unique, and could be more persuasive. The ad somewhat appeals to the audience.	Level 3 Information directly relates to the product and catches the target audiences attention to persuade them to buy the product.	Level 4 Slogan relates directly to the product; unique, easily remembered; encourages the target audience to buy the product right away.
GRAPHIC FEATURE/ Images	Level 1 Little variety; not unique; may be messy	Level 2 Graphic is somewhat effective	Level 3 Effective use of a graphic feature: catches attention of the audience	Level 4 Highly effective use of graphic feature to grab the audiences attention quickly and communicate the message effectively
ADVERTISING TECHNIQUES	Level 1 Student used no advertising techniques	Level 2 Student used some advertising techniques	Level 3 Student used a variety advertising techniques	Level 4 Student effectively used a variety of advertising techniques
PRESENTATION	Level 1 Presentation does not demonstrate understanding of advertising techniques.	Level 2 Presentation shows some understanding of advertising techniques.	Level 3 Presentation demonstrates understanding of advertising techniques.	Level 4 Presentation effectively demonstrates understanding of advertising techniques.