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iRubric: Business Plan Grading Rubric (Written)
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Business Plan Grading Rubric (Written)
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code:
YXCB559
By
Zaid73
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Business Plan Rubric
Poor /Lacking Info
1 pts
Sufficient
2.5 pts
Proficient
4 pts
Advanced
5 pts
Total5
50
(N/A)
Cover and Index
Poor /Lacking Info
Limited
Sufficient
Present but not complete
Proficient
Complete Index and cover page
Advanced
Complete index and cover page presented attractively
Total5
Introductory Elements
Poor /Lacking Info
Introductory elements were omitted and/or contained errors.
Sufficient
Introductory elements were included but contained errors.
Proficient
Introductory elements were included and completed correctly, including an executive summary.
Advanced
Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total5
Business Description
Poor /Lacking Info
An overview of the company is not provided.
Sufficient
An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient
An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced
An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Total5
Industry Analysis
Poor /Lacking Info
Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient
Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient
Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Advanced
Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Total5
Mission Statement
Poor /Lacking Info
Mission statement is not included.
Sufficient
Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient
Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Advanced
Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Total5
Management Plan
Poor /Lacking Info
No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient
Form of business ownership was chosen.<BR>
No explanation of how things will be done.
Proficient
Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced
Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Total5
Product &/or Services
Poor /Lacking Info
Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient
Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient
Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced
Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Total5
Marketing
Poor /Lacking Info
Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient
Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient
Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced
Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total5
Financial Management
Poor /Lacking Info
No start-up cost reports were included.
Sufficient
Some start-up cost reports were included.
Proficient
Start-up cost reports included.
Advanced
Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Total5
Writing Skills
Poor /Lacking Info
Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient
Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient
Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced
No writing mechanics errors; writing style is easy for reader to follow.
Total5
Subjects:
Business
Types:
Project
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