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iRubric: Business Plan Rubric

iRubric: Business Plan Rubric

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Business Plan Rubric 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: WXA3XAW
By ann1982
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

4 pts

Sufficient

6 pts

Proficient

8 pts

Advanced

10 pts

Total

(N/A)

Business Description

Poor /Lacking Info

An overview of the product,company and industry is not provided.
Sufficient

An overview of the product,company and industry is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the product,company and industry is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the product,company and industry is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, location and industry analysis.
Total
Environmental Analysis

Poor /Lacking Info

Provides largely incomplete information regarding the strength, weaknesses, opportunities and threats of the company.
Sufficient

Provides somewhat complete information regarding regarding the strength, weaknesses, opportunities and threats of the company.
Proficient

Provides fairly complete information regarding regarding the strength, weaknesses, opportunities and threats of the company.
Advanced

Provides complete information regarding the strength, weaknesses, opportunities and threats of the company.
Total
Marketing

Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Operations Plan

Poor /Lacking Info

Operation plan is partially discussed in the business plan.
Sufficient

Operation plan and production process including other elements necessary for the operation of the business is unclear.
Proficient

Operation plan is clear and describes the production process including other elements necessary for the operation of the business.
Advanced

Operation plan is clear and describes the production process including the complete elements necessary for the operation of the business.
Total
Organization & Management Plan

Poor /Lacking Info

No form of business ownership was included in the plan. No organizational chart was made.
Sufficient

Form of business ownership was chosen.
No explanation of how things will be done.
Organizational chart was made but other elements were not presented.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.Organizational chart is complete but not all the elements of organization & management plan are included.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished. Organizational chart is complete and all other elements of organization & management plan.
Total
Financial Management

Poor /Lacking Info

No start-up cost reports were included. No projected financial statement and financial analysis were made.
Sufficient

Some start-up cost reports were included. Projected financial statement was included but not the financial analysis.
Proficient

Start-up cost reports included. Projected financial statement and financial analysis were partially complete.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included. Projected financial statement and financial analysis were included.
Total
Socio-Economic Benefits

Poor /Lacking Info

Socio-economic benefits are not mentioned.
Sufficient

Socio-economic benefits are partially mentioned.
Proficient

Socio-economic benefits are mentioned but not clearly explained.
Advanced

Socio-economic benefits are clearly explained.
Total
Writing Skills

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Total




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