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iRubric: Advertisement Pitch Rubric

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Advertisement Pitch Rubric Solution/Prototype Pitch Rubric Rubric Code: WX7BCX5 By rwgoff Ready to use Public Rubric Subject: Social Sciences Type: Presentation Grade Levels: 9-12

Solution/Prototype Pitch
	Beginning 1 pts	Progressing 2 pts	Proficient 3 pts	Expert 4 pts
Strategy x1	Beginning Little evidence of a strategy	Progressing Some evidence of a strategy	Proficient Strategy was utilized, but multiple questions remain for effectiveness	Expert Good use of an advertising strategy is apparent to the listener.
Target audience/persuasion x3	Beginning -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product. -No evident use of any persuasive appeal	Progressing -Your advertisement did not connect with your intended audience. -Very little of the advertisement was convincing to buy your product. -Some evidence of a persuasive appeal	Proficient -Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product. -Persuasive appeal was apparent	Expert It was very clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product. -Strong use of a persuasive appeal
Creativity x2	Beginning There was no relevance between the product and the creativity. No new product was created.	Progressing There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.	Proficient Creativity was average, related to the product. Project had major adjustments to an existing product.	Expert There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation x3	Beginning -The final product was unorganized, messy, and was not suitable for this task.	Progressing -The final presentation was average with little effort put into the design of the product or advertisement.	Proficient -The final presentation was above average with more than average effort demonstrated in the final product.	Expert -The final production was a great example of a successful advertisement for your product.
Delivery x2	Beginning -The presentation was ineffective. You spoke too quickly, slowly and did not present all the parts of the project.	Progressing - you spoke too fast and lacked confidence. - not very persuasive	Proficient -you spoke clearly most of the time and tried hard to persuade	Expert - you spoke clearly and persuasively with enthusiasm.