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iRubric: Personal Branding Assignment Y395 rubric

iRubric: Personal Branding Assignment Y395 rubric

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Personal Branding Assignment Y395 
The purpose of this assignment is to enable you to market yourself to employers and others during your job search process. You have three concepts or themes that best describe you defining them in your own words and then supporting these claims using personal examples. Professional writing is required.
Rubric Code: T9X45X
Ready to use
Public Rubric
Subject: Vocational  
Type: Writing  
Grade Levels: Undergraduate

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  Excellent

5 pts

Good

4 pts

Fair

3 pts

Below Expectations

2 pts

Poor

1 pts

Content
5 pts

Excellent

Specifically defines 3 strengths/themes in your own words.

Content is very easy to understand.
Good

Clearly defines 3 strengths/themes in your own words though not as in-depth.

Content is easy to understand though there are a few ideas or sentences that are unclear or are wordy.
Fair

Generally defines 3 strengths/themes and/or does not thoroughly define in your own words.

Content can generally be understood but ideas are not specific and can be difficult to interpret.
Below Expectations

Defines 3 strengths/themes but does not define them in your own words.

Content can be understood but ideas are basic, brief, and choppy.
Poor

Does not have all of the requirements of the assignment.

Content is unclear and ideas are not very well articulated.
Organization
5 pts

Excellent

Well-organized and easy to read.

Sequence is logical and effective.

Has strong, embedded transitions.

Format is standardized with well-defined headings.
Good

Nicely organized though the format could be easier to read.

Format is mostly standardized though some headings are not easy to define.
Fair

Attempts to organize the material though it is not easy to read and headings are not well defined.
Below Expectations

Reflects no attempt to establish order. Some categories are defined while others are not defined at all.
Poor

Organization causes confusion.
Details/Support
5 pts

Excellent

Uses specific examples from class or from personal experiences to highlight strengths/themes.

Uses interesting, varied and ample detail, which engages the reader.
Good

Uses specific examples from class or from personal experiences to highlight strengths/themes.

Uses a great deal of interesting, varied and ample detail, but does not paint a full picture
Fair

Uses specific examples from class or from personal experiences to highlight claim/s

Uses a moderate amount of detail, but still leaves the reader with a cloudy image and more questions
Below Expectations

Uses general examples from class or from personal experiences to highlight claim/s

Uses general examples to convey experience or personal assessment but not specific enough.
Poor

Missing specific examples or details.
Professional Writing
5 pts

Excellent

Contains sentences that vary in beginning, structure and length.

Writing is professional.
Good

Contains some sentences that vary in beginning, structure and length.

Writing is solid but could be more professional.
Fair

Contains limited sentences that vary in beginning structure and length.

Writing is good but uses colloquial terms.
Below Expectations

Contains simple, repetitive sentence beginnings, structure and length.

Has short, choppy sentences.

Writing is too casual
Poor

No sentence structure.

Writing is unclear and too casual.
Technical Writing Skills
5 pts

Excellent

Uses correct capitalization.

Writes with correct grammar and usage (subject/verb agreement, irregular noun forms, verb forms).

Uses correct spelling and writing is professional.
Good

Uses correct capitalization most of the time.

Uses correct end punctuation

Attempts to write with correct grammar and usage; occasional errors do not distort meaning.

Uses spelling that is usually correct, especailly on common words.
Fair

Uses inconsistent capitalization.

Uses end punctuation inconsistently.

Makes errors in grammar and usage that may interfere with meaning.

Misspells common words.
Below Expectations

Uses incorrect capitalization.

Uses incorrect end punctuation; or omits punctuation

Makes frequent errors in grammar and usage that affect meaning.

Makes frequent spelling errors that significantly impair readability.
Poor

Errors make it difficult to understand.





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