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iRubric: Media Text and Visual Art Assignment rubric

iRubric: Media Text and Visual Art Assignment rubric

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Media Text and Visual Art Assignment 
Visual Art and Media Literacy. Students had to create a modernized version of an advertisement from Bell Telephone from 1918. Demonstrating their knowledge and understanding of the 4 Elements of Media Text as well as the 6 Compositional Structures of Media Texts and 7 Elements of Visual Art.
Rubric Code: T22W789
By MelonyFrances
Draft
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Cross Curricular Media and Visual Art Project
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Elements of Media Text - Orientation

Poor

Little to none of the orientation is appropriate or effective.
Fair

The orientation is somewhat appropriate and effective.
Good

The orientation is appropriate and effective.
Excellent

ORIENTATION
Orientation is the overall shape of the media text. It can be horizontal, vertical, round, square and any other shape. The shape influences how the media text is received, for example:
HORIZONTAL
VERTICAL
SQUARE
LEVEL 4:
The orientation is highly appropriate and effective.
Elements of Media Text - Typography

Poor

Little to none of the typography is appropriate or effective.
Fair

The typography is somewhat appropriate and effective.
Good

The typography is appropriate and effective.
Excellent

TYPOGRAPHY
Typography are the fonts used to write language. Some characteristics of typography are:
WEIGHT
COLOUR
SIZE
SLANT
FORMALITY
Serifs are little lines that extend from the letters, e.g., Sans Serif fonts do not have the little lines.
Serif fonts are more formal and elegant, sans serif fonts are more modern and friendly.
LEVEL 4:
The typography is highly appropriate and effective.
Elements of Media Text - Boarders

Poor

Little to none of the boarders created are appropriate or effective.
Fair

The boarders created are somewhat appropriate and effective.
Good

The boarders created are appropriate and effective.
Excellent

BORDERS
Borders are visual frames that set some elements apart from others. They can be decorative and sometimes add extra information
with symbols and pictures. They break the design into sections and make the design easier to read. Borders can be created with:
CONTRAST
LINE
NEGATIVE SPACE
LEVEL 4:
The boarders created are highly appropriate and effective.
Elements of Media Text - Motifs and Symbols

Poor

The motif created is mostly not appropriate and or effective.
Fair

The motif created is somewhat appropriate and effective.
Good

The motif created is appropriate and effective.
Excellent

MOTIF
A motif is a repeated shape or symbol that is intended to express a particular meaning. A symbol is only a symbol if it is interpreted
as having specific meaning. Some symbols are universally understood - heart meaning love. Designers use motifs and symbols to suggest
additional meanings that expand on the words of a media text.
LEVEL 4:
The motif created is highly appropriate and effective.
Compositional Structures - Composition

Poor

Little to none of the various elements of student's media text are organized appropriately and or effectively.
Fair

Various elements of student's media text are somewhat organized appropriately and effectively.
Good

Various elements of student's media text are organized appropriately and effectively.
Excellent

COMPOSITION
Composition is the way the various elements of a media text are organized. Designers use frameworks or structures to create
additional meaning in media texts. Analysing the content and the design allows us to have a deeper understanding of how media texts persuade and
influence us.
LEVEL 4:
Various elements of student's media text are organized with a high degree of appropriateness and effectiveness.
Compositional Structures - Information Zones

Poor

Little to none of the visual elements are placed in the Information Zones appropriately and or effectively.
Fair

Visual elements are placed in the Information Zones somewhat appropriately and effectively.
Good

Visual elements are placed in the Information Zones appropriately and effectively.
Excellent

INFORMATION ZONES are the areas where visual elements are placed. Elements can be located in the upper and lower sections, to
the right or left sides, or in the centre.
Composition is the way the various elements of a media text are organized.
Information zones are the areas where LEVEL 4:
Visual elements are placed in the Information Zones with a high degree of appropriateness and effectiveness.
Compositional Structures - Framing

Poor

Framing is rarely used appropriately and effectively.
Fair

Framing is used somewhat appropriately and effectively.
Good

Framing is used appropriately and effectively.
Excellent

FRAMING
Framing is used to draw attention to specific elements. Frames narrow the viewpoint and present information in a particular context.
The designer decides what to include and what to leave out presenting information from a specific point of view.
LEVEL 4:
Framing is used with a high degree of appropriateness and effectiveness.
Compositional Structures - Modality

Poor

Modality is rarely used appropriately and effectively.
Fair

Modality is used somewhat appropriately and effectively.
Good

Modality is used appropriately and effectively.
Excellent

MODALITY
Modality is how realistic or unrealistic an image is. High modality images are more realistic and lifelike. Low modality images are
more unrealistic and imaginary.
LEVEL 4:
Modality is used with a high degree of appropriateness and effectiveness.
Compositional Structures - Salience

Poor

Salience is rarely used appropriately and effectively.
Fair

Salience is used somewhat appropriately and effectively.
Good

Salience is used appropriately and effectively.
Excellent

SALIENCE
Salience is how important an object is in the image. It creates a hierarchy of what is important in the image and draws attention to
something the designer wants the viewer to focus on. Salience can be created by:
RELATIVE SIZE
COLOUR
CONTRAST
FOCUS
LEVEL 4:
Salience is used with a high degree of appropriateness and effectiveness.




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