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iRubric: Marketing (Print Advertisement) rubric

iRubric: Marketing (Print Advertisement) rubric

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Marketing (Print Advertisement) 
Marketing (Promotion) News Release
Create a print advertisement for a new or improved product. It must have all of the elements as described in Chapter 20 of your textbook. (refer to pg. 470-sample). You must also create a slogan using the five techniques as described in 20-1 on pg. 470. You need five slogans that must be identified in your ad. You may only use the computers for pictures, be creative( use drawings, magazine ads, construction cutouts, etc...., and or other arts and crafts for this assignment(AD must be 3D)
Rubric Code: Q2ABB9
By pebido
Ready to use
Private Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

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  Poor

Lacking Control

5 pts

Fair

Minimal Control

10 pts

Good

Sufficient Control

15 pts

Very Good

Consistent Control

20 pts

Excellent

Full command

25 pts

Ideas
25 pts

Print Advertisement must address all components and steps as described in Chapter 20 including a Headline, Illustration, Copy, Signature, and Slogan. You must also have five slogans as described on pg. 470 of your text. You must also answer the who, what, when, where, and why questions during your presentation.
Poor

Print Advertisement does not answer all of the questions. You are missing at least four of the elements of the slogan techniques as described on page 470 of your text.
Fair

Print Advertisement answers most of the questions but is not specific enough. You are missing at least three of the five slogan techniques as described on page 470 of your text.
Good

Print Advertisement answers most of the questions but is vague in specifying the information and is not enough for full credit. You are missing at least two the five slogan techniques as described on page 470 of your text.
Very Good

Print Advertisment is clear, but needs to be expanded. You are missing at least one of the five slogan techniques as described on page 470 of your text. Advertisement meets the criteria for this assignment.
Excellent

Print Advertisement does address all components and steps as described in Chapter 20 in an exceptional manner, and answers the who, what, when, where, and why questions. All information is specific. You have all five slogans as described on page 470 of your text.
Organization
25 pts

Overall organiztion of the print advertisement is clear, and the color used is engaging for the product.
Poor

You don't have a clear sequence, introduction, conclusion, or transitions. The color scheme according to chapter 20 is not engaging for for the product.
Fair

Your sequencing is not complete. You may be missing an introduction or conclusion. The color scheme according to chapter 20 is somewhat engaging for for the product.
Good

You have a generally clear sequence of ideas. Your introduction and your conclusion are clear. You use transitions to link parts of your advertisement. The color scheme according to chapter 20 is engaging for for the product.
Very Good

You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of color for your product according to Chapter 20 and the color scheme according to Chapter 20 of your text is engaging. You meet all of the criteria for this assigment.
Excellent

You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging. Your choice of a color scheme for your your Advertisement is exceptional and exceeds the standards or color as stated in chapter 20. You have all five elements of a slogan.
Style
25 pts

Controlling language to engage the reader. Persuasive in tone. Your presentation of your ad gets the viewer to want to buy your product.
Poor

Your language and tone does not engage the audience. Your presentation does not convince the buyer to purchase your product.
Fair

Your language and tone are engaging some of the time. Your word choice is too simple or repetitive. Prospective buyers do not seem interested in your product.
Good

Your word choice are engaging. You have some variety in sentence structures. Prospective buyers seem somewhat uninterested in your product.
Very Good

Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure during your presentation. Prospective buyers are a little bit enthused about purchasing your product.
Excellent

Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure during your presentation. Prospective buyers are a extremely enthused about purchasing your product.
Mechanics
25 pts

Presentation must be presented in a way to sell the product. Eye contact and presentation must convince the buyer to purchase your product.
Poor

Presentation is not done in a good way. Clients are not enthuiased about the new produt. Presentaiton is not a selling point. Eye contact is not present or is lacking during presentation.
Fair

Presentation is done in an OK manner. Clients are interested in the new product, but not sure they will buy it. Presentation is somewhat of a selling point . Eye contact and presentation somewhat convinces the buyer to purchase your product.
Good

Presentation is done in an good manner. Clients are interested in the new product, and are some what sure they will purchase it.
somewhat of a selling point. Eye contact and presentation is a little bit convincing to buy the product.
Very Good

Presentation is done in an pretty good manner. Clients are very interested in the new product, and are sure they will purchase it. Eye contact during presentation is good and is convincing to buy the product.
Excellent

Presentation is done in an exceptional way. Clients are extremely excited about the new product. Presentation is definitely a selling point and done in an exceptional way. Eye contact and presentation convinces the client to buy the product.



Keywords:
  • Promotion



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