Skip to main content
iRubric: Marketing (Promotion) News Release rubric

iRubric: Marketing (Promotion) News Release rubric

find rubric

(draft) edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Marketing (Promotion) News Release 
Poster Board Distribution Display and Article
You must create a news release for a new product to be sold in the DECA school store. It must have all of the elements as described in section 17-1 ( pg. 366) of your text book.
Rubric Code: H29B24
By pebido
Draft
Private Rubric
Subject: Vocational  
Type: Writing  
Grade Levels: 9-12

Powered by iRubric News Release
  Poor

Lacking Control

15 pts

Fair

Minimal Control

19 pts

Good

Sufficient Control

21 pts

Very Good

Consistent Control

23 pts

Excellent

Full command

25 pts

Ideas
25 pts

News article must address all components and steps as described on pg. 366 of text. Answer the who, what, when, where, and why questions.
Poor

News release does not answer all of the questions. At least three are missing.
Fair

News release answers most of the questions but is not specific enough.
Good

News release answers most of the questions but is vague in specifing the information and is not enouth for full credit.
Very Good

News release is clear, but needs to be expanded.
Excellent

News article does address all components and steps as described on pg. 366 of text. Answers the who, what, when, where, and why questions. All information is specific.
Organization
25 pts

Overall organization of the news release. Arranging ideas in a clear order. Having an introduction, transitions, and conclusion. This includes step # 6 in the process as stated on pg. 366 with a contact number.
Poor

You don't have a clear sequence, introduction, conclusion, or transitions.
Fair

Your sequencing is not complete. You may be missing an introduction or conclusion.
Good

You have a generally clear sequence of ideas. Your introduction and your conclusion are clear. You use transitions to link parts of your paper.
Very Good

You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of transitions.
Excellent

You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging.
Style
25 pts

Controlling language to engage the reader. Persuasive in tone.
Poor

Your language and tone don't engage the reader. You don't have a writer's voice. Your sentences aren't varied.
Fair

Your language and tone are engaging some of the time. Your word choice is too simple or repetitive. Your sentences aren't varied enough.
Good

Your word choice is mostly engaging. You have some variety in sentence structures.
Very Good

Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure.
Excellent

Your writing is engaging and shows an outstanding writer's voice. You have a lot of variety of sentence structures.
Mechanics
25 pts

Control of sentence formation, usage and mechanics. News Release is brief one page, and clear, typed, one page and 12 point font in either courier or new times roman. Double space between paragraphs.
Poor

Your errors in punctuation and grammar make your meaning unclear. Paper is not typed, or not in the right font.
Fair

Some of your errors in punctuation and grammar make your meaning unclear. Paper lacks clarity, not typed in the right font.
Good

You have generally correct sentences and mechanics. Your errors don't interfere with your meaning. Paper lacks some of the qualifications as listed in the criteria stated.
Very Good

You have consistent control conventions. Errors are minor and don't interfere with your meaning. Paper is generally pretty good, but not exceptional as it does not cover a full page.
Excellent

You have full control of conventions. You have infrequent, if any, errors. Your paper is exceptionally clear and is at least a page or more and has exceeded all of the criteria for this assignment.



Keywords:
  • News Release


Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
This rubric is still in draft mode and cannot be scored. Please change the rubric status to ready to use.
Share
Add to Gallery

Add to Gallery

Let others view this rubric in Rubric Gallery.
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16