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iRubric: Elevator Pitch rubric

iRubric: Elevator Pitch rubric

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Elevator Pitch 
Elevator Pitch
This is the rubric for your elevator Pitch. It will be a 1-minute video.
Rubric Code: NXX95X5
By misterpalmer
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

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  Poor

0-50

(N/A)

Fair

50-70

(N/A)

Good

70-80

(N/A)

Great

80-100

(N/A)

Intro/Hook
10 %

Poor

You just started in with info or forgot your name.
Fair

You said your name and there is some attempt to create an intro, but I am not hooked. There was nothing unique or creative about the intro.
Good

You used a sentence to introduce yourself in a way that showed some relevance and there was some creativity and it was memorable in some way.
Great

OMG! I'm hooked!!! You were honest, but used a twist and now I want to know more.
Aspirations/Goals
15 %

Poor

I get no sense of what you want to do with your business. Your goals are not clearly stated or are unrealistic.
Fair

Your goals are either too narrow or too specific, not well explained, or too grandiose. The ordinary person would have reason to doubt you.
Good

I can understand your goals. They are mostly relevant. They seem to make sense for you and are mostly realistic. I am not sure why you are better suited to reach your goals than the next person,
Great

Your goals immediately seem important to me too. and I think that if anyone can do it, you can. You are realistic in the difficulty and complexity of the challenge.
Content
40 %

Poor

I am left with an unclear picture of:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Fair

I am introduced to some of the following:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Good

I know the basics of:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Great

It is made very clear:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Closing/Invitation
10 %

Is there a way to continue this conversation?
Poor

You forgot to ask me for anything.
Fair

You asked me for a business card, but it seemed less than compelling.
Good

You offered a card (the best way to get one) and invited me to continue. Perhaps you asked for my advice too
Great

You invited me to continue our conversation and I want to continue because you left me with a next question.
Grammar, Clarity, Organization
15 %

Poor

Huh? I can't understand what you are saying.
Fair

You did not get the basic structure right and there are grammatical mistakes.
Good

Clear and correct, but you might tweak the order to get more of a twist.
Great

Clear and correct and well organized
Passion and Length
10 %

Poor

Way too short or too long by 50% or more. Boring!
Fair

It needs to be 25% shorter or longer. It wasn't boring.
Good

Your video was about a minute, and you showed some passion.
Great

Your video was about a minute, and you spoke with passionately and energetically.



Keywords:
  • Pitch



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