Skip to main content
iRubric: PRODUCT LAUNCH CHECKLIST - Client Project rubric

iRubric: PRODUCT LAUNCH CHECKLIST - Client Project rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
PRODUCT LAUNCH CHECKLIST - Client Project 
PRODUCT LAUNCH Project
The most crucial time in the marketing of a new product or service is the initial rollout. Because "first impressions last," it is essential for an entrepreneurial venture to successfully launch its product. Your task is to create an advertising pitch for your client.
Rubric Code: NX7X764
By jayschach
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Product Launch Checklist
* Executive summary and Presentation
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Timelines
30 pts

Confirm and Monitor Product Development
Not Approaching Standards

Poorly considered and presented product that may not be practical in the market place. Little to no thought or consideration was put in to product idea.
Meets Standards

A creative product that is/ may be viable in the market place. Some thought was given to the creation of the product idea.
Exceeds Standards

Well thought out, creative, and unique product that is viable to the market place. It is evident that extensive thought was put in to the product idea.
Secure initial reference customers
30 pts

* Identify Target Reference Customers
* Strategy to Reach these Customers
* Compelling Offer for initial customers
* Test Resource for offer
* Benefits beyond the product benefits
* Expected return from customer from offering
* Internal resource plan
* Sales
* Account Support
* Technical Support
* Escalation process
* Product/experience feedback process
* Social media monitoring
Not Approaching Standards

General target customer with little or no backup data. Plan for referenced target customer is incomplete or poorly designed. Missing key tools from marketing text book,
Meets Standards

A target customer with valid backup data included. Complete plan included to secure referenced target customers. Key tools from marketing text book included in plan.
Exceeds Standards

Well thought out multiple target customers with valid backup data (multiply sources) included. Complete plan included to secure referenced target customers. Key tools for each target market from marketing text book included in plan.
Phased Launch Approach
30 pts

* Multiple cycles of launch
* Test
* Improve
* Launch
Not Approaching Standards

Little though put into cycles of launch and benchmarking for test, Improvement, or re-launch.
Meets Standards

Multiple cycles of launch with key benchmark points for testing, reviewing customer input and launching again with benchmark changes.
Exceeds Standards

Multiple cycles of launch for each referenced target customer, with key benchmark points for testing, reviewing customer input and launching again with benchmark changes.
Secure external support for client
30 pts

* Analysts
* Industry Experts
* Consultants
* Influential Bloggers
Not Approaching Standards

External support research not cited for analysts, industry experts, consultants or influential bloggers
Meets Standards

Cited external industry support with current points of view.
Exceeds Standards

Cited external industry support with current points of view for each support cited. Extensive references in all four categories for external support.
Online Presence
30 pts

* Create specific landing pages to optimize SEO
* Social Media Leverage
* Blog
* Analytics
Not Approaching Standards

General website page ideas, some citations for social media or blogs. Weak analytic tools referenced if any.
Meets Standards

Website page examples for product and referenced customers. Social media and blog citations. Analytic tools to validate social media resources used.
Exceeds Standards

Multiple website page examples for product and all referenced customers. Extensive social media and blog citations. Analytic tools to validate social media resources used with detailed examples.
Define partnering opportunities
30 pts

* Add credibility that the product will be successful
* Extend reach into the target markets
* Improve opportunity for publicity
Better optimize cost
Not Approaching Standards

General citations for partnering activity for referenced customers. Showing a lack of thought for partnering opportunities.
Meets Standards

Citations for partnering activity for referenced customers.
Exceeds Standards

Well thought out partnering activity with citations for referenced target customers.
Include your channel/distributors
30 pts

* Marketing materials
* Collateral
Not Approaching Standards

Little or any thought put behind marketing material for referenced customers.
Meets Standards

Complete supporting marketing material for referenced target market.
Exceeds Standards

Detailed supporting marketing material for referenced target market ready for client to use with little or no changes.
Presentation
Client presentation
* One hour time limit
* Stick to specific topic
* Prepared documents for audience
* Presentation points are individually assigned for each presenter
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Subject Knowledge
10 pts

* Launch Checklist
* Product
* Sources
Not Approaching Standards

Presenter does not understand their position on the product launch checklist, product knowledge, and sources referenced in executive summary and slides.
Meets Standards

Each presenter understands their position on the product launch checklist, product knowledge, and sources referenced in executive summary and slides.
Exceeds Standards

Ties presentation into "Product Launch" complete understanding of product and sources cited in executive summary and presentation.
Script
10 pts

* Sequence Organization
* Transition
* Grammar/Spelling
Not Approaching Standards

Slide presentation out of sequential order, slide transition does not flow and proper grammar, spelling slide organization missing.
Meets Standards

Slide presentation follows a sequential order, slide transition flows and proper grammar, spelling slide organization.
Exceeds Standards

Well thought out Slide design, follows a sequential order, slide transition flows and proper grammar, spelling slide organization. All target referenced customer included.
Delivery
10 pts

* Oral
* Graphics
* General
Not Approaching Standards

Poor oral delivery, presentation not tying into slides, not prepared for client presentation. Unable to respond to clients questions.
Meets Standards

Presenters oral skills well practiced, slides tided into presentation, and proper attire for the event. Thought out responses for client questions.
Exceeds Standards

Excellent presentation oral skills well practiced, slides tided into presentation, and proper attire for the event. Well thought out responses for client questions with data support for answers.
Sources
10 pts

* APA Citations
Not Approaching Standards

list of sources with out proper APA citations for presentation slides
Meets Standards

Complete list of sources with proper APA citations for presentation slides
Exceeds Standards

Extensive list of sources with proper APA citations for presentation slides






Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98